International Business Development

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Sprache: Englisch

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Beschreibung

This textbook offers theories, terminology, common approaches and current issues in international business development. It covers the full range from strategic considerations to setting up supply chains and sales channels in a globalized world. In addition, a closer look into issues of social responsibility and cultural aspects of international business is presented. A particular feature is the focus on Business to Business contexts of international management.

The authors with their varied backgrounds from academia as well as industry offer insights into topics such as (frugal) innovation, legal aspects of launching products internationally, ecosystem evaluations, market assessments, political coverage for international ventures, project management standards, sales approaches as well as digital communication. Case studies illustrate the theoretical content. Early career practitioners will find this book to be a good resource.

This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.

Über den Autor

Prof. Dr. Ludwig Martin is professor for International Management in Engineering at Pforzheim University (Germany) and serves on company management boards in Germany and South Africa. He has a broad international network in industry as well as in the scholarly world. The contributing authors are highly regarded subject experts, based in Germany and abroad.

Zusammenfassung

First comprehensive textbook on the topic for the German market

Authors with many different backgrounds illustrate various aspects of International Business Development

Numerous practical examples illustrate the theoretical content

Inhaltsverzeichnis

International business development in context - history, trends and realities.- Product development for international markets: Tools for excelling in frugal engineering.- Legal aspects of launching products internationally.- Ecosystem evaluations in business development.- Assessing international markets.- Political coverage for international ventures.- Project management standards.- Sourcing strategies and trends: Global versus local.- Establishing local business units.- B-to-B sales approaches.- Digital communication in B-to-B sales.- Corporate social responsibility in international supply chains.- Cross-cultural strategizing for successful customer relationship management.

Details

Erscheinungsjahr:	2021
Fachbereich:	Wirtschaft International
Genre:	Recht , Sozialwissenschaften , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	xii 270 S. 31 s/w Illustr. 14 farbige Illustr. 270 p. 45 illus. 14 illus. in color. Textbook for German language market.
ISBN-13:	9783658332204
ISBN-10:	3658332204
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Redaktion:	Martin, Ludwig
Herausgeber:	Ludwig Martin
Hersteller:	Springer Gabler Springer Fachmedien Wiesbaden GmbH
Verantwortliche Person für die EU:	Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße:	240 x 168 x 16 mm
Von/Mit:	Ludwig Martin
Erscheinungsdatum:	21.07.2021
Gewicht:	0,481 kg