Revisits the concepts of Orientalism and Occidentalism using a postmodern, deconstructivist approach

Exemplifies the culturalist, essentialist discourse used in education, literature and the arts

Equips readers with approaches to deconstruct culturally oriented data

Includes supplementary material: [...]

Introduction: Dis-Orient to Re-Orient Ourselves?.- 1- Reconceptualising the 'Other' in Australian universities.- 2- Encountering 'the West' through academic mobility: Shifting representations and reinforced stereotypes.- 3- The PRC "foreign talent" scholars and their Singaporean "Other": Neo-Occidentalism amidst intercultural contact in the context of higher education student mobility.- 4- French media critics of Asian education: A systematic quest for the cultural Other.- 5- Crate-Digging Columbuses and Vinyl Vespuccis - Exoticism in world music vinyl collections.- 6- East Blurs West: Global Crusaders in Amin Maalouf's L'Amour de loin.- 7- Using Diaspora: Orientalism, Japanese nationalism, and the Japanese Brazilian diaspora.- 8- The rise of the Chinese villain:Demonic representation of the Asian character in popular literature (1880-1950).- 9- Writing ambivalence: Visions of the West in Republican and Post-Maoist Chinese literature.- About the authors.