Inside the Rolls-Royce & Bentley Styling D...

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Sprache: Englisch

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Beschreibung

A Veloce Classic Reprint. From a small design team working on the Silver Spirit/Mulsanne, to becoming Chief Stylist, Graham Hull peels back the curtain on an idiosyncratic institution during his time at Crewe. Throwing light on a factory motivated as much by pride as the bottom-line, all of the projects - whether production, special commission, or aborted designs - are covered, and the often unique styling process is explored. This process was a key element in the resurgence of the dormant Bentley marque, that, with its fortunes on the rise, became the star of the Geneva Motor Show, attracting commissions from wealthy enthusiasts for totally bespoke vehicles. Founding fathers Royce and Rolls melded engineering with marketing, but as marketing took over, this union fractured. The drama of how this British institution was divided between BMW and VW, and how aesthetic design, never cherished by British management, was increasingly recognised, is fundamental to the story. The bewildering number of projects during the 1990s is a genuine eye-opener and a phenomena that demanded unique people, skills, and facilities.

Zusammenfassung

Graham Hull, an early graduate from the world-famous Royal College of Art Automotive Design course, joined Rolls-Royce and Bentley Motors, Crewe, in 1971. He became Chief Stylist, responsible for both marques in the mid '80s, and was deeply involved in the spectacular re-birth of Bentley. He remained at Crewe after BMW bought Rolls-Royce, and VW bought Bentley, leaving in 2001.

Erscheinungsjahr:	2019
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781787115477
ISBN-10:	178711547X
Sprache:	Englisch
Herstellernummer:	28054
Einband:	Kartoniert / Broschiert
Autor:	Hull, Graham
Hersteller:	Veloce David and Charles
Verantwortliche Person für die EU:	David and Charles Ltd, 9 Rue Nicolas Possin, F-17000 La Rochelle, hello@davidandcharles.com
Maße:	13 x 207 x 250 mm
Von/Mit:	Graham Hull
Erscheinungsdatum:	04.07.2019
Gewicht:	0,666 kg