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Introduction
1. From Theories of Corporate Cultures to the Realities of Life inside a Global Enterprise
Part I. Cases from The Larger Picture of IBM¿s Corporate Culture
2. Role of Ethics in Corporate Culture: Enduring Beliefs at IBM
3. ¿The IBM Way¿: Creating and Sustaining a Corporate Image and Reputation
4. Developing Managers in a Multinational Corporation
5. How IBM Prevented Unionization of its American Workforce
6. Corporate Benefits in Boom Periods: IBM¿s American Experience
7. Managing A Nearly Invisible Corporate Community: ¿IBM Families¿
Part II: Cases from IBM¿s Material Culture
8. From Lapel Pins to Coffee Cups: Links Between Corporate and Material Culture
9. Role of Postcards in Supporting IBM¿s Image, Marketing, and Information Ecosystem
10. Humor and Corporate Culture: IBM, Cartoons and the Good Laugh
11. Gray Literature in IBM¿s Information Ecosystem
Part III: How IBM¿s Culture Went Global and Endured
12. The Essential Strategy for Corporate Success
Author¿s Note: In the Spirit of Transparency
Notes
Index
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 458 |
| ISBN-13: | 9780231213004 |
| ISBN-10: | 023121300X |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: | Cortada, James W. |
| Hersteller: |
Columbia Univers. Press
Columbia Business School Publishing |
| Abbildungen: | 73 figures, 9 tables |
| Maße: | 241 x 162 x 37 mm |
| Von/Mit: | James W. Cortada |
| Erscheinungsdatum: | 11.2023 |
| Gewicht: | 0,934 kg |
Introduction
1. From Theories of Corporate Cultures to the Realities of Life inside a Global Enterprise
Part I. Cases from The Larger Picture of IBM¿s Corporate Culture
2. Role of Ethics in Corporate Culture: Enduring Beliefs at IBM
3. ¿The IBM Way¿: Creating and Sustaining a Corporate Image and Reputation
4. Developing Managers in a Multinational Corporation
5. How IBM Prevented Unionization of its American Workforce
6. Corporate Benefits in Boom Periods: IBM¿s American Experience
7. Managing A Nearly Invisible Corporate Community: ¿IBM Families¿
Part II: Cases from IBM¿s Material Culture
8. From Lapel Pins to Coffee Cups: Links Between Corporate and Material Culture
9. Role of Postcards in Supporting IBM¿s Image, Marketing, and Information Ecosystem
10. Humor and Corporate Culture: IBM, Cartoons and the Good Laugh
11. Gray Literature in IBM¿s Information Ecosystem
Part III: How IBM¿s Culture Went Global and Endured
12. The Essential Strategy for Corporate Success
Author¿s Note: In the Spirit of Transparency
Notes
Index
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 458 |
| ISBN-13: | 9780231213004 |
| ISBN-10: | 023121300X |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: | Cortada, James W. |
| Hersteller: |
Columbia Univers. Press
Columbia Business School Publishing |
| Abbildungen: | 73 figures, 9 tables |
| Maße: | 241 x 162 x 37 mm |
| Von/Mit: | James W. Cortada |
| Erscheinungsdatum: | 11.2023 |
| Gewicht: | 0,934 kg |
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