Keith Goffin: Innovation Management

Cover: 9781137373434 | Innovation Management | Effective strategy and implementation | Buch

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Sprache: Englisch

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Beschreibung

The new edition of this highly successful textbook draws on the authors' extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a highly readable text alongside an effective mix of theory, case studies and updated pedagogical features, the book covers both strategic and managerial elements of innovation. The tools described by the well-respected and authoritative author team can be used to improve performance in both service and manufacturing companies, and the text is an excellent practical resource for students and managers alike.

This textbook caters primarily for MBA and executive students of Innovation Management. In addition, it is an essential text for upper level undergraduate and postgraduate students of Innovation Management, as well as for practitioners seeking to enhance their understanding of the subject.

New to this Edition:
- Updated and expanded coverage throughout based on a review of over 250 key publications on innovation management
- 86 international case studies that illustrate both the theory and practice of managing innovation
- Video interviews on the companion website to accompany case studies from each chapter, featuring high-profile business managers from around the world
- Reflective questions for students at the end of each chapter, with suggested answers on the companion website

Über den Autor

Keith Goffin, Rick Mitchell

Zusammenfassung

This practical text provides a clear framework for improving innovation performance along with a wealth of international examples from the service and manufacturing sectors

Inhaltsverzeichnis

1. Understanding Innovation and Innovation Management
2. Innovation in Context
3. Service Innovation
4. Developing an Innovation Strategy
5. Generating Innovative Ideas
6. Selecting the Innovation Portfolio
7. Implementing Innovations
8. People, Culture and Organization
9. Innovation-Performance and Capability.

Details

Erscheinungsjahr:	2016
Fachbereich:	Management
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781137373434
ISBN-10:	1137373431
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Goffin, Keith Mitchell, Rick
Hersteller:	Macmillan Education Bloomsbury Publishing PLC
Maße:	234 x 177 x 27 mm
Von/Mit:	Keith Goffin (u. a.)
Erscheinungsdatum:	04.11.2016
Gewicht:	0,761 kg