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This title is an essential read for research and development managers, marketing professionals, and other practitioners who are involved in new product development to apply customer integration methods effectively and efficiently to drive new product development success. While the application of methods is no guarantee of success, knowledge of the correct selection and appropriate application increases the probability of new product and service development success. Rich in theoretical frameworks, research findings, and practical information about customer integration methods, Innovation Heroes will help the reader appreciate the value of customers as an innovation resource and ways to profit from them.
This title is an essential read for research and development managers, marketing professionals, and other practitioners who are involved in new product development to apply customer integration methods effectively and efficiently to drive new product development success. While the application of methods is no guarantee of success, knowledge of the correct selection and appropriate application increases the probability of new product and service development success. Rich in theoretical frameworks, research findings, and practical information about customer integration methods, Innovation Heroes will help the reader appreciate the value of customers as an innovation resource and ways to profit from them.
| Erscheinungsjahr: | 2018 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| ISBN-13: | 9781786345363 |
| ISBN-10: | 1786345366 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | HC gerader Rücken kaschiert |
| Einband: | Gebunden |
| Autor: | Fiona Schweitzer & Joe Tidd |
| Hersteller: | WSPC (Europe) |
| Maße: | 235 x 157 x 21 mm |
| Von/Mit: | Fiona Schweitzer & Joe Tidd |
| Erscheinungsdatum: | 08.05.2018 |
| Gewicht: | 0,601 kg |
| Erscheinungsjahr: | 2018 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| ISBN-13: | 9781786345363 |
| ISBN-10: | 1786345366 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | HC gerader Rücken kaschiert |
| Einband: | Gebunden |
| Autor: | Fiona Schweitzer & Joe Tidd |
| Hersteller: | WSPC (Europe) |
| Maße: | 235 x 157 x 21 mm |
| Von/Mit: | Fiona Schweitzer & Joe Tidd |
| Erscheinungsdatum: | 08.05.2018 |
| Gewicht: | 0,601 kg |
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