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Sprache:
Englisch
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Beschreibung
This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.
This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.
Details
| Erscheinungsjahr: | 2001 |
|---|---|
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780826448255 |
| ISBN-10: | 0826448259 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Ingold, Anthony (Consultant)
Yeoman, Ian (VisitScotland) McMahon, Una (University of Ulster) |
| Redaktion: |
Ingold, Anthony
McMahon, Una |
| Auflage: | 2 ed |
| Hersteller: | Cengage Learning |
| Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
| Abbildungen: | black & white illustrations |
| Maße: | 244 x 169 x 25 mm |
| Von/Mit: | Anthony Ingold (u. a.) |
| Erscheinungsdatum: | 15.02.2001 |
| Gewicht: | 0,631 kg |
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