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PRAISE FOR INBOUND CONTENT
"Justin is a rare find and reminds many of us of their favorite professor in college. His storytelling skill makes learning a joy, and he's translated his in-the-classroom energy, passion, and personal experiences into an easy and truly helpful read." --BRIAN HALLIGAN, co-founder and CEO of HubSpot
"Changes to everything from major search algorithms to the rise of off-site publishing have significantly shifted content strategy in recent years. This book is a sorely needed and refreshingly actionable update to the content playbook upon which so many businesses have been built." --MEGHAN KEANEY ANDERSON, VP of Content, HubSpot
"Content marketing has come a long way since I started writing the very first book on the subject way back in 2003 (about a century ago in Internet years). While the overall strategy of creating valuable information to educate and inform buyers and grow business hasn't changed since then, the tactics have become increasingly complicated. Fortunately we now have Justin's guide to learn the basics on getting started right away with a content program for your business." --DAVID MEERMAN SCOTT, marketing strategist, entrepreneur, HubSpot Advisory Board member, and bestselling author of ten books including The New Rules of Marketing and PR
"Justin Champion's new book is a comprehensive overview of content marketing and a much-needed gift to a field short on actionable guidance that both teaches and inspires. Through engaging storytelling he arms his readers with frameworks and exercises, illustrated with real-life examples. Justin's passion for the subject is contagious and with this book he empowers marketers to deliver on the promises of content marketing." --ANKE AUDENAERT, digital marketing nanodegree lead at Udacity and adjunct professor of marketing at the UCLA Anderson School of Management
Learn more: academy.[...]
PRAISE FOR INBOUND CONTENT
"Justin is a rare find and reminds many of us of their favorite professor in college. His storytelling skill makes learning a joy, and he's translated his in-the-classroom energy, passion, and personal experiences into an easy and truly helpful read." --BRIAN HALLIGAN, co-founder and CEO of HubSpot
"Changes to everything from major search algorithms to the rise of off-site publishing have significantly shifted content strategy in recent years. This book is a sorely needed and refreshingly actionable update to the content playbook upon which so many businesses have been built." --MEGHAN KEANEY ANDERSON, VP of Content, HubSpot
"Content marketing has come a long way since I started writing the very first book on the subject way back in 2003 (about a century ago in Internet years). While the overall strategy of creating valuable information to educate and inform buyers and grow business hasn't changed since then, the tactics have become increasingly complicated. Fortunately we now have Justin's guide to learn the basics on getting started right away with a content program for your business." --DAVID MEERMAN SCOTT, marketing strategist, entrepreneur, HubSpot Advisory Board member, and bestselling author of ten books including The New Rules of Marketing and PR
"Justin Champion's new book is a comprehensive overview of content marketing and a much-needed gift to a field short on actionable guidance that both teaches and inspires. Through engaging storytelling he arms his readers with frameworks and exercises, illustrated with real-life examples. Justin's passion for the subject is contagious and with this book he empowers marketers to deliver on the promises of content marketing." --ANKE AUDENAERT, digital marketing nanodegree lead at Udacity and adjunct professor of marketing at the UCLA Anderson School of Management
Learn more: academy.[...]
JUSTIN CHAMPION is a digital nomad, creating value from anywhere he can find a wireless connection. He self-published a free guide to help other aspiring traveling remote workers do the same: [...]. Justin has been a digital marketer since 2009 and currently serves as the Content Professor for HubSpot Academy. Justin created HubSpot Academy's Content Marketing Certification course, which has awarded over 60,000 credentials to marketing professionals across the globe. You can sign up and earn your certification for free here: [...]. Justin's passion is helping businesses and people tell stories that educate and inspire their audience to take action, whatever that action may be. Follow his research and experiments here: [...].
| Erscheinungsjahr: | 2018 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 256 |
| Inhalt: | Gebunden |
| ISBN-13: | 9781119488958 |
| ISBN-10: | 1119488958 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: | Champion, Justin |
| Hersteller: | John Wiley & Sons Inc |
| Maße: | 223 x 146 x 30 mm |
| Von/Mit: | Justin Champion |
| Erscheinungsdatum: | 05.06.2018 |
| Gewicht: | 0,383 kg |
JUSTIN CHAMPION is a digital nomad, creating value from anywhere he can find a wireless connection. He self-published a free guide to help other aspiring traveling remote workers do the same: [...]. Justin has been a digital marketer since 2009 and currently serves as the Content Professor for HubSpot Academy. Justin created HubSpot Academy's Content Marketing Certification course, which has awarded over 60,000 credentials to marketing professionals across the globe. You can sign up and earn your certification for free here: [...]. Justin's passion is helping businesses and people tell stories that educate and inspire their audience to take action, whatever that action may be. Follow his research and experiments here: [...].
| Erscheinungsjahr: | 2018 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 256 |
| Inhalt: | Gebunden |
| ISBN-13: | 9781119488958 |
| ISBN-10: | 1119488958 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: | Champion, Justin |
| Hersteller: | John Wiley & Sons Inc |
| Maße: | 223 x 146 x 30 mm |
| Von/Mit: | Justin Champion |
| Erscheinungsdatum: | 05.06.2018 |
| Gewicht: | 0,383 kg |
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