David Lewis: Impulse | Taschenbuch

Cover: 9781847946867 | Impulse | David Lewis | Taschenbuch | Englisch | 2014

Rückseite: 9781847946867 | Impulse | David Lewis | Taschenbuch | Englisch | 2014

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Sprache: Englisch

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Beschreibung

When you make a decision or form an opinion you think you know why. But you're wrong. The truth is that most of our mental activity actually happens below the level of conscious thought. In this groundbreaking book Dr David Lewis director of the cutting-edge research agency Mindlab International explores this incredible phenomenon. Delving into the mysteries of the 'zombie brain' that each of us possesses he demonstrates how unconscious neurological processes underpin every aspect of our lives from whether or not we find someone sexually attractive to how we resist (or give in to) temptation. In the process he shows how finger length is a reliable predictor of risk-taking behaviour how seeing the logos of fast food chains can make you more impatient and how holding a warm drink makes you find strangers more likeable. Above all he reveals the practical applications of this emerging field of research giving us insights into such diverse areas as child development anti-social activities like rioting successful dieting and even the ways that supermarkets make us spend more. We may not be conscious of our impulses but it is clear that we can no longer afford to be ignorant of them.

Über den Autor

DR DAVID LEWIS is founder and Director of Research at the independent research consultancy Mindlab International. Dubbed the `father of neuromarketing¿ for his pioneering studies analysing brain activity for research and commercial purposes, he currently specialises in non-invasive techniques for measuring human responses under real life conditions. He is the founding member of the Impulsivity Research Group [...] which is dedicated to researching the psychology, neurology and genetics of impulsive behaviour.

Erscheinungsjahr:	2014
Fachbereich:	Allgemeines
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
ISBN-13:	9781847946867
ISBN-10:	1847946860
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Lewis, David
Hersteller:	Random House Books
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	198 x 129 x 20 mm
Von/Mit:	David Lewis
Erscheinungsdatum:	16.01.2014
Gewicht:	0,401 kg