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Foreword: What We Mean by “Transmedia” ix
Introduction to Imagining Transmedia 1
I Approaches to Transmedia
1 Transmedia, Tech, and Culture 15
2 Who, Where, and How: Building Successful Transmedia Campaigns across Industries 41
3 There Is No Such Thing as a Transmedia Text: Transmedia as Practice 73
4 Aunty Santa’s Story and the Making of a Transmedia Artist 93
5 Transmedia Experientialism and Social Cohesion (A Work in Progress) 111
6 UTOPIAN HOTLINE: Transmedia and the Future of Arts Practice 131
II Methods, Techniques, and Teaching Approaches
7 Cultivating Youth’s Hope in STEM through Speculative Design 157
8 Supporting Children’s Creative Storytelling across Media Formats 189
9 Transmedia Shakespeare: Critical Approaches and an Annotated Syllabus 221
10 Teaching Transmedia: An Experiential Approach to the Journalism and Strategic Communication Classroom 253
11 Science Fiction, Simulation, Code: Transmedia and Translation in the Foldit Narrative Project 279
12 Frankenmedia: Using Narrative and Play in Informal Transmedia Learning Environments 309
| Erscheinungsjahr: | 2024 |
|---|---|
| Fachbereich: | Allgemeines |
| Rubrik: | Sozialwissenschaften |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780262547437 |
| ISBN-10: | 0262547430 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Beard, Bob
Finn, Ed |
| Redaktion: |
Ed Finn
Bob Beard Joey Eschrich Ruth Wylie |
| Hersteller: | MIT Press Ltd |
| Maße: | 153 x 229 x 37 mm |
| Von/Mit: | Bob Beard (u. a.) |
| Erscheinungsdatum: | 23.04.2024 |
| Gewicht: | 0,582 kg |
Foreword: What We Mean by “Transmedia” ix
Introduction to Imagining Transmedia 1
I Approaches to Transmedia
1 Transmedia, Tech, and Culture 15
2 Who, Where, and How: Building Successful Transmedia Campaigns across Industries 41
3 There Is No Such Thing as a Transmedia Text: Transmedia as Practice 73
4 Aunty Santa’s Story and the Making of a Transmedia Artist 93
5 Transmedia Experientialism and Social Cohesion (A Work in Progress) 111
6 UTOPIAN HOTLINE: Transmedia and the Future of Arts Practice 131
II Methods, Techniques, and Teaching Approaches
7 Cultivating Youth’s Hope in STEM through Speculative Design 157
8 Supporting Children’s Creative Storytelling across Media Formats 189
9 Transmedia Shakespeare: Critical Approaches and an Annotated Syllabus 221
10 Teaching Transmedia: An Experiential Approach to the Journalism and Strategic Communication Classroom 253
11 Science Fiction, Simulation, Code: Transmedia and Translation in the Foldit Narrative Project 279
12 Frankenmedia: Using Narrative and Play in Informal Transmedia Learning Environments 309
| Erscheinungsjahr: | 2024 |
|---|---|
| Fachbereich: | Allgemeines |
| Rubrik: | Sozialwissenschaften |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780262547437 |
| ISBN-10: | 0262547430 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Beard, Bob
Finn, Ed |
| Redaktion: |
Ed Finn
Bob Beard Joey Eschrich Ruth Wylie |
| Hersteller: | MIT Press Ltd |
| Maße: | 153 x 229 x 37 mm |
| Von/Mit: | Bob Beard (u. a.) |
| Erscheinungsdatum: | 23.04.2024 |
| Gewicht: | 0,582 kg |
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