Fifty million curious singles have tried online dating and hundreds of thousands more sign up every week. That means thousands of potential mates-and serious competition for each one. In I CAN'T BELIEVE I'M BUYING THIS BOOK, Internet dating expert Evan Marc Katz shows you how to get noticed online. A former MatchNet consultant and avowed online dater, Evan offers practical advice on choosing the right dating website, writing eye-catching profiles, striking up that first email "conversation," turning a first date into a second, and much more.

Equal parts how-to guide and inspirational pep talk, I CAN'T BELIEVE I'M BUYING THIS BOOK is like having a chat with a hysterically funny, insightful friend who tells it like it is while remaining cheerfully optimistic about the universal quest for love. Whether you're an online dating junkie or a complete newcomer, this irreverent and intelligent guide will teach you how to master the dating game and find true love online.


• The most quickly expanding age groups that are dating online are women and men ages 35 to 54.


• More than 100,000 new people per week sign up with Internet dating sites.


• Online dating is the top reason consumers log on to the Internet, behind travel and financial transactions, music sharing, and adult entertainment.


• A guide to successful Internet dating from the founder of the world's first Internet dating consulting firm, E-Cyrano.