Bernhard Franken is an architect, artist, writer and professor. His work ranges from corporate architecture, trade fair presentations and brand worlds, to residences, office buildings, retail and hospitality outlets, and urban design. Since 2015 he teaches 3D Communication in Retail Design, Exhibition Design and Communication Design at the Peter Behrens School of Arts in Düsseldorf.

Alina Cymera is a visual communication designer. She studied communication design at Peter Behrens School of Arts at the University of Applied Sciences, Dusseldorf, where she completed her master in 2019.

TABLE OF CONTENTS
Preface
Supply chain
Logistics as an aesthetic principle
History
The supply chain and its definitions
Value chain
Logistics in the supply chain
Outlook

Packaging
Wrapping things up
History
Packaging and its definition
Types of packaging
Packaging functions
Outlook

Exterior Design
From big box to iconic building
History
The roof and its definition
History of the façade
The façade and its definition
History of the door
The door and its definitions
Outlook

Scenography
Food retail design as scenography
Sales formats and their definitions
Store layout
Space management
Product presentation
Outlook

Interior Design
The interior sets the stage
The floor and its definitions
Floor construction and materials
The wall and its definition
Wall construction and material
The celling and its definition
Celling construction and material
Celling fittings
Outlook

Lighting
Lighting as the guide in the customer journey
The Light and its definitions
Terminology
Luminaires
Quality and effect of light
Lighting in food retail
Outlook

Signage
Growing complexity
Efficiency and authenticity
Food retail signage
Merging of typography and space
Digital signage
Point of sale or point of experience?
Outlook

Gastronomy
Try it - bye it
History
Gastronomy and its formats
Hybridisation of supermarket and gastronomy
Outlook

Event
Eventisation of the non-event supermarket
History
Event and its definition
Event marketing
Hybridisation of supermarket and event
Outlook

Pop-Up
Pop-Up as storytelling
History
Pop-Up and its definition
Design features
Hybridisation of supermarket and pop-up
Outlook

Co-Living
Co-living as self-fulfilling prophecy
History
Co-working and its definition
Design features
Services
Visplay - all goods for you
From co-working to co-living
Outlook

Online/Offline
E-grocery as hybridisation of stationary retail
E-grocery and its challenges
Distribution channels
Development and best practices
Interim conclusion: The online boom has not yet happened
Digitalisation of food retail
Outlook

Index
Image credits
About the authors/Imprint