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Beschreibung
Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The projects he presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career.

Each project is told in Bieruts own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over thirty-five years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world today.

This revised and expanded edition of Bieruts bestselling monograph features new projects for major clients, such as Mastercard and The Poetry Foundation. Inspiring, informative and authoritative, How to... is a bible of graphic design ideas.

With 833 illustrations in colour
Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The projects he presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career.

Each project is told in Bieruts own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over thirty-five years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world today.

This revised and expanded edition of Bieruts bestselling monograph features new projects for major clients, such as Mastercard and The Poetry Foundation. Inspiring, informative and authoritative, How to... is a bible of graphic design ideas.

With 833 illustrations in colour
Über den Autor
Michael Bieruts career spans every genre of graphic design, from books and posters to packaging and signage, for a broad range of clients. He has won hundreds of design awards and his work is represented in the permanent collections of the Museum of Modern Art and the Metropolitan Museum of Art in New York. Bierut is both a senior critic at Yales School of Art and a fellow of its School of Management.
Details
Erscheinungsjahr: 2021
Genre: Importe, Kunst
Rubrik: Kunst & Musik
Thema: Innenarchitektur & Design
Medium: Buch
Titel: How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world
Inhalt: Gebunden
ISBN-13: 9780500296189
ISBN-10: 0500296189
Sprache: Englisch
Einband: Gebunden
Autor: Bierut, Michael
Auflage: Revised and expanded edition
Hersteller: Thames & Hudson Ltd
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 128 x 196 x 21 mm
Von/Mit: Michael Bierut
Erscheinungsdatum: 03.06.2021
Gewicht: 2,1 kg
Artikel-ID: 120332773

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