How to Talk about Data: Build your data fl...

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Beschreibung

Data literacy is one of the key skills that companies are looking for but it’s a specialist skill – currently. This book is your comprehensive guide to becoming data literate: understand data analytics, how to use data insights effectively in your organisation, and how to talk about data with experts and non-experts confidently.

Über den Autor

Prof. Dr. Martin Eppler has authored over two hundred academic papers and twenty-four books, including "How to Talk about Data" (FT Publishing). His works have received multiple accolades, such as "International Business Book of the Year," "HR Book of the Year," and "Career Book of the Year." He has also received numerous awards for best papers and teaching excellence. His research has been featured in renowned publications, including Inc. Magazine, the Harvard Business Review, [...], BusinessWeek, and the MIT Technology [...]. Eppler is the inventor of several innovative concepts, including the periodic table of visualization methods, the let's-focus software suite, the synergy map method, and the nudging approach to meetings. In addition to his academic role, where he led an MBA program for many years, he serves as an advisor to organizations such as the United Nations, the European Central Bank, Porsche, Swiss Re, the Anti-Tobacco Fund, and Salesforce, among others. He has also been a guest professor at prestigious institutions including Cambridge University, Georgia Tech, Simon Fraser University, and CUFE [...] Hinnen, MA, is the Founder of Zense, a consultancy and agency that focuses on reframing complexity and communicating change. He is also a lecturer on storytelling and visualization at the University of St. Gallen.

Inhaltsverzeichnis

PART I: The Manager as Data User: Making Sense of Data

1. Overcoming Analytics Anxiety

2. Making sense of statistics: Achieving a global view of data

3. Predicting outcomes: Modelling the world with data

4. Understanding relationships: Probing for the when, how, and why

5. Differences that make a difference: How to segment the world statistically (and what machine learning looks like)

PART II: The Manager as Data Facilitator: Conveying Data-based Insights

6. The Five Magic Ingredients of Data Storytelling

7. The Data Storytelling Canvas

8. How to visually DESIGN your Data: A Manager’s Chart Guide

9. How to Work with Software in front of others

10. Effective Analytics Q & A Sessions

PART III: The Manager as Collaboration Partner: Making Analytics Work

11. A Typology of common cooperation challenges in Analytics

12. A Recipe for Better Analytics Collaboration

Conclusion: Future proof Analytics

Details

Erscheinungsjahr:	2022
Fachbereich:	Management
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781292421193
ISBN-10:	1292421193
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Eppler, Martin Bünzli, Fabienne
Auflage:	1. Auflage
Hersteller:	Pearson Pearson Education Limited FT Publishing International
Verantwortliche Person für die EU:	Pearson, St.-Martin-Str. 82, D-81541 München, salesde@pearson.com
Maße:	234 x 156 x 15 mm
Von/Mit:	Martin Eppler (u. a.)
Erscheinungsdatum:	21.06.2022
Gewicht:	0,418 kg