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How to Research Trends (Revised Edition)
Move Beyond Trendwatching to Kickstart Innovation
Taschenbuch von Els Dragt
Sprache: Englisch

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Beschreibung
"Welcome to the all-new, revised and revamped edition! Embark on an exciting journey into the future, using trend research as your compass.

Take a deep dive into the future with this book as your trusty companion. ""How to Research Trends"" shows you how to navigate and explore using the powerful tool of trend research. Learn how to scan the environment for signs of change, analyze trend spots, and apply insights to kickstart innovation.

This revised edition is designed for professionals who want to incorporate trend research into their own work. It features new interviews with professionals and agencies, as well as new theories, including Shalom Schwartz's human values model and the futures consciousness model from the University of Finland. Learn how to use trend research to explore the future, and you'll be prepared for change and the uncertainties it brings.

Interviews with professionals that provide insights on how to implement trends.
Various activities and tools to be used individually or in a team.
A dedicated chapter on how to set up your own trend practice within your organisation."
"Welcome to the all-new, revised and revamped edition! Embark on an exciting journey into the future, using trend research as your compass.

Take a deep dive into the future with this book as your trusty companion. ""How to Research Trends"" shows you how to navigate and explore using the powerful tool of trend research. Learn how to scan the environment for signs of change, analyze trend spots, and apply insights to kickstart innovation.

This revised edition is designed for professionals who want to incorporate trend research into their own work. It features new interviews with professionals and agencies, as well as new theories, including Shalom Schwartz's human values model and the futures consciousness model from the University of Finland. Learn how to use trend research to explore the future, and you'll be prepared for change and the uncertainties it brings.

Interviews with professionals that provide insights on how to implement trends.
Various activities and tools to be used individually or in a team.
A dedicated chapter on how to set up your own trend practice within your organisation."
Über den Autor
Els Dragt is an independent trainer, lecturer, researcher and author with 20 years of experience. She travels the globe to stimulate professionals and students to create more humancentered innovation. She published several research related books, such as How to Research Trends and Dare to Ask.
Details
Erscheinungsjahr: 2024
Fachbereich: Wirtschaftsratgeber
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 200
Inhalt: 192 S.
ISBN-13: 9789063696825
ISBN-10: 9063696825
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Dragt, Els
Hersteller: Laurence King
BIS Publishers
Maße: 229 x 179 x 18 mm
Von/Mit: Els Dragt
Erscheinungsdatum: 07.05.2024
Gewicht: 0,526 kg
preigu-id: 127346436
Über den Autor
Els Dragt is an independent trainer, lecturer, researcher and author with 20 years of experience. She travels the globe to stimulate professionals and students to create more humancentered innovation. She published several research related books, such as How to Research Trends and Dare to Ask.
Details
Erscheinungsjahr: 2024
Fachbereich: Wirtschaftsratgeber
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 200
Inhalt: 192 S.
ISBN-13: 9789063696825
ISBN-10: 9063696825
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Dragt, Els
Hersteller: Laurence King
BIS Publishers
Maße: 229 x 179 x 18 mm
Von/Mit: Els Dragt
Erscheinungsdatum: 07.05.2024
Gewicht: 0,526 kg
preigu-id: 127346436
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