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Jay Pension teaches arts administration and theatre at Florida State University. He is the co-author of Business Issues in the Arts.
- Preface
- Introduction
- Part 1: Marketing Versus Engagement
- Chapter 1: Setting the Stage: A Shift from Traditional Marketing
- Chapter 2: Engagement
- Part 2: Education
- Chapter 3:Contrasting Frameworks: Promotion and Education
- Chapter 4: Promotion and the Arts
- Chapter 5: Education and the Arts
- Part 3: Experience
- Chapter 6: Contrasting Frameworks: Product and Experience
- Chapter 7: Product and the Arts
- Chapter 8: Experience and the Arts
- Part 4: Environment
- Chapter 9: Contrasting Frameworks: Place and Environment
- Chapter 10: Place and the Arts
- Chapter 11: Environment and the Arts
- Part 5: Ease of Access
- Chapter 12: Contrasting Frameworks: Price and Ease of Access
- Chapter 13: Price and the Arts
- Chapter 14: Ease of Access and the Arts
- Conclusion: Piecing Everything Together
| Erscheinungsjahr: | 2022 |
|---|---|
| Genre: | Kunst |
| Rubrik: | Kunst & Musik |
| Thema: | Theater & Film |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780197556085 |
| ISBN-10: | 0197556086 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Rhine, Anthony S.
Pension, Jay |
| Hersteller: | Oxford University Press Inc |
| Maße: | 156 x 234 x 20 mm |
| Von/Mit: | Anthony S. Rhine (u. a.) |
| Erscheinungsdatum: | 12.12.2022 |
| Gewicht: | 0,488 kg |
Jay Pension teaches arts administration and theatre at Florida State University. He is the co-author of Business Issues in the Arts.
- Preface
- Introduction
- Part 1: Marketing Versus Engagement
- Chapter 1: Setting the Stage: A Shift from Traditional Marketing
- Chapter 2: Engagement
- Part 2: Education
- Chapter 3:Contrasting Frameworks: Promotion and Education
- Chapter 4: Promotion and the Arts
- Chapter 5: Education and the Arts
- Part 3: Experience
- Chapter 6: Contrasting Frameworks: Product and Experience
- Chapter 7: Product and the Arts
- Chapter 8: Experience and the Arts
- Part 4: Environment
- Chapter 9: Contrasting Frameworks: Place and Environment
- Chapter 10: Place and the Arts
- Chapter 11: Environment and the Arts
- Part 5: Ease of Access
- Chapter 12: Contrasting Frameworks: Price and Ease of Access
- Chapter 13: Price and the Arts
- Chapter 14: Ease of Access and the Arts
- Conclusion: Piecing Everything Together
| Erscheinungsjahr: | 2022 |
|---|---|
| Genre: | Kunst |
| Rubrik: | Kunst & Musik |
| Thema: | Theater & Film |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780197556085 |
| ISBN-10: | 0197556086 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Rhine, Anthony S.
Pension, Jay |
| Hersteller: | Oxford University Press Inc |
| Maße: | 156 x 234 x 20 mm |
| Von/Mit: | Anthony S. Rhine (u. a.) |
| Erscheinungsdatum: | 12.12.2022 |
| Gewicht: | 0,488 kg |
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