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How He-Man Mastered the Universe
Toy to Television to the Big Screen
Taschenbuch von Brian C Baer
Sprache: Englisch

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Beschreibung
Elaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It's easy to forget that the transmedia trend began in 1982 with a barbarian action figure. He-Man and the other characters in Mattel's popular Masters of the Universe toy line quickly found their way into comic books, video games, multiple television series and a Hollywood film. The original animated series (1983-1985) was the first based on an action figure, and the cult classic Masters of the Universe (1987) was the first toy-inspired live-action feature film. But it wasn't easy. He-Man faced adversaries more dangerous than Skeletor: entertainment lawyers, Hollywood executives, even the Reagan administration. The heroes and villains of Eternia did more than shape the childhoods of the toy-buying public--they formed the modern entertainment landscape.
Elaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It's easy to forget that the transmedia trend began in 1982 with a barbarian action figure. He-Man and the other characters in Mattel's popular Masters of the Universe toy line quickly found their way into comic books, video games, multiple television series and a Hollywood film. The original animated series (1983-1985) was the first based on an action figure, and the cult classic Masters of the Universe (1987) was the first toy-inspired live-action feature film. But it wasn't easy. He-Man faced adversaries more dangerous than Skeletor: entertainment lawyers, Hollywood executives, even the Reagan administration. The heroes and villains of Eternia did more than shape the childhoods of the toy-buying public--they formed the modern entertainment landscape.
Über den Autor
Brian C. Baer is a lifelong He-Man fan and pop culture writer from Spokane, Washington.
Details
Erscheinungsjahr: 2017
Fachbereich: Allgemeines
Rubrik: Sozialwissenschaften
Medium: Taschenbuch
Seiten: 226
ISBN-13: 9781476665900
ISBN-10: 1476665907
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Baer, Brian C
Hersteller: McFarland and Company, Inc.
Maße: 229 x 152 x 14 mm
Von/Mit: Brian C Baer
Erscheinungsdatum: 01.03.2017
Gewicht: 0,374 kg
preigu-id: 103614141
Über den Autor
Brian C. Baer is a lifelong He-Man fan and pop culture writer from Spokane, Washington.
Details
Erscheinungsjahr: 2017
Fachbereich: Allgemeines
Rubrik: Sozialwissenschaften
Medium: Taschenbuch
Seiten: 226
ISBN-13: 9781476665900
ISBN-10: 1476665907
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Baer, Brian C
Hersteller: McFarland and Company, Inc.
Maße: 229 x 152 x 14 mm
Von/Mit: Brian C Baer
Erscheinungsdatum: 01.03.2017
Gewicht: 0,374 kg
preigu-id: 103614141
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