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Englisch
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Beschreibung
Elaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It's easy to forget that the transmedia trend began in 1982 with a barbarian action figure. He-Man and the other characters in Mattel's popular Masters of the Universe toy line quickly found their way into comic books, video games, multiple television series and a Hollywood film. The original animated series (1983-1985) was the first based on an action figure, and the cult classic Masters of the Universe (1987) was the first toy-inspired live-action feature film. But it wasn't easy. He-Man faced adversaries more dangerous than Skeletor: entertainment lawyers, Hollywood executives, even the Reagan administration. The heroes and villains of Eternia did more than shape the childhoods of the toy-buying public--they formed the modern entertainment landscape.
Elaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It's easy to forget that the transmedia trend began in 1982 with a barbarian action figure. He-Man and the other characters in Mattel's popular Masters of the Universe toy line quickly found their way into comic books, video games, multiple television series and a Hollywood film. The original animated series (1983-1985) was the first based on an action figure, and the cult classic Masters of the Universe (1987) was the first toy-inspired live-action feature film. But it wasn't easy. He-Man faced adversaries more dangerous than Skeletor: entertainment lawyers, Hollywood executives, even the Reagan administration. The heroes and villains of Eternia did more than shape the childhoods of the toy-buying public--they formed the modern entertainment landscape.
Über den Autor
Brian C. Baer is a lifelong He-Man fan and pop culture writer from Spokane, Washington.
Details
Erscheinungsjahr: | 2017 |
---|---|
Fachbereich: | Allgemeines |
Rubrik: | Sozialwissenschaften |
Medium: | Taschenbuch |
Seiten: | 226 |
ISBN-13: | 9781476665900 |
ISBN-10: | 1476665907 |
Sprache: | Englisch |
Ausstattung / Beilage: | Paperback |
Einband: | Kartoniert / Broschiert |
Autor: | Baer, Brian C |
Hersteller: | McFarland and Company, Inc. |
Maße: | 229 x 152 x 14 mm |
Von/Mit: | Brian C Baer |
Erscheinungsdatum: | 01.03.2017 |
Gewicht: | 0,374 kg |
Über den Autor
Brian C. Baer is a lifelong He-Man fan and pop culture writer from Spokane, Washington.
Details
Erscheinungsjahr: | 2017 |
---|---|
Fachbereich: | Allgemeines |
Rubrik: | Sozialwissenschaften |
Medium: | Taschenbuch |
Seiten: | 226 |
ISBN-13: | 9781476665900 |
ISBN-10: | 1476665907 |
Sprache: | Englisch |
Ausstattung / Beilage: | Paperback |
Einband: | Kartoniert / Broschiert |
Autor: | Baer, Brian C |
Hersteller: | McFarland and Company, Inc. |
Maße: | 229 x 152 x 14 mm |
Von/Mit: | Brian C Baer |
Erscheinungsdatum: | 01.03.2017 |
Gewicht: | 0,374 kg |
Warnhinweis