Richard Deaves is professor emeritus of Finance at the DeGroote School of Business, McMaster University,
Hamilton, Canada. Elsewhere, he has addressed groups of students and executives at various universities in
Canada, the U.S., South America, Europe and the Far East. His research has been published extensively, appearing
in such prestigious journals as the Journal of Financial and Quantitative Analysis, the Review of Finance, the
Journal of Monetary Economics and the Journal of Banking and Finance. Most of his recent research deals with
issues in household, behavioral and experimental finance. He has also published on such issues as the performance of investment funds; market efficiency; modeling interest rates; and pricing, efficiency and hedging
in futures markets. His consulting experience has spanned such topics as investor behavior; pension design; hedging in the energy industry; the predictability of interest rates; real options and capital budgeting; and security valuation. He

has served as an expert in numerous regulatory and legal proceedings. His work has been profiled in such international media outlets as CNN, Newsweek and Der Spiegel. He has also been affiliated with the Centre for
European Economic Research (ZEW) in Mannheim, Germany.

• INTRODUCTION: BEHAVIOR


• CHAPTER 1: ECONOMICS


• CHAPTER 2: PSYCHOLOGY


• CHAPTER 3: TIME


• CHAPTER 4: RISK


• CHAPTER 5: LOSS


• CHAPTER 6: PLANNERS


• CHAPTER 7: SAVERS


• CHAPTER 8: ALLOCATORS


• CHAPTER 9: RISK TAKERS


• CHAPTER 10: HEDGERS


• CHAPTER 11: DEBTORS


• CHAPTER 12: INVESTORS


• CHAPTER 13: PERFORMERS


• CHAPTER 14: DELEGATORS


• CHAPTER 15: FOLLOWERS


• CHAPTER 16: CONCLUSION: LESSONS LEARNED