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Beschreibung

Good ideas are killing great companies.

A waste of money, brains, and time (WOMBAT) is guaranteed if your company thinks product first, market second.

Every late-stage failure, every pivot, is a testament to this. When you're wrong about the market, you cannot be right about the product, so how do we fix this fundamental error?

Needs-Driven Innovation (NDI)-inspired by Stanford University's Biodesign program-turns the typical innovation process on its head. Instead of failing with product-market fit, NDI discovers market-product fit. Every time.

Reversing the accepted dogma, NDI eliminates hidden WOMBATs so that every great market finds its great idea.

Good ideas are killing great companies.

A waste of money, brains, and time (WOMBAT) is guaranteed if your company thinks product first, market second.

Every late-stage failure, every pivot, is a testament to this. When you're wrong about the market, you cannot be right about the product, so how do we fix this fundamental error?

Needs-Driven Innovation (NDI)-inspired by Stanford University's Biodesign program-turns the typical innovation process on its head. Instead of failing with product-market fit, NDI discovers market-product fit. Every time.

Reversing the accepted dogma, NDI eliminates hidden WOMBATs so that every great market finds its great idea.

Details
Erscheinungsjahr: 2023
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
ISBN-13: 9798989247615
Sprache: Englisch
Einband: Gebunden
Autor: Kinsella, Topher
Bartlett, Rush
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 218 x 147 x 24 mm
Von/Mit: Topher Kinsella (u. a.)
Erscheinungsdatum: 09.11.2023
Gewicht: 0,374 kg
Artikel-ID: 128117427