KAREN GLANZ, PhD, MPH, is George A. Weiss University Professor and Director of the UPenn Prevention Research Center and the Center for Health Behavior Research at the University of Pennsylvania.

BARBARA K. RIMER, DrPH, is Dean Emerita and Alumni Distinguished Professor Emerita of Health Behavior at the University of North Carolina at Chapel Hill Gillings School of Global Public Health.

K. VISWANATH, PhD, is Lee Kum Kee Professor of Health Communication in the Department of Social and Behavioral Sciences at the Harvard T. H. Chan School of Public Health and Professor of Population Sciences at the Dana-Farber Cancer Institute.

Tables and Figures ix

Foreword xi

Preface xiii

About the Editors xvi

About the Contributors xviii

About the Companion Website xx

Part One Health Behavior: The Foundations 1

Chapter 1 The Scope of Health 3
The Editors

Chapter 2 Theory, Research, and Practice in Health Behavior 10
The Editors

Chapter 3 Ecological Models of Health Behavior 22
Deborah Salvo, Casey Durand, and Alejandra Jáuregui

Part Two Models of Individual Health Behavior 37

Chapter 4 Introduction to Health Behavior Theories that Focus on Individuals 39
Noel T. Brewer and Barbara K. Rimer

Chapter 5 The Health Belief Model 44
Celette Sugg Skinner, Jasmin A. Tiro, and Serena A. Rodriguez

Chapter 6 Theory of Reasoned Action, Theory of Planned Behavior, Integrative Behavioral Model, and Reasoned Action Approach 56
Amy Bleakley and Shawnika Hull

Chapter 7 The Transtheoretical Model and Stages of Change 73
Kerry E. Evers and Sara G. Balestrieri

Part Three Models of Interpersonal Health Behavior 91

Chapter 8 Introduction to Models of Interpersonal Influences on Health Behavior 93
Racquel E. Kohler and K. Viswanath

Chapter 9 Social Cognitive Theory and Health Behavior 98
Dale S. Mantey, Ethan T. Hunt, Deanna M. Hoelscher, and Steven H. Kelder

Chapter 10 Social Support and Health 116
Julianne Holt- Lunstad and Andrew Scot Proctor

Chapter 11 Social Networks and Health Behavior 137
Thomas W. Valente and Sarah E. Piombo

Chapter 12 Stress, Coping, Adaptation, and Health Behavior 153
Cheryl L. Woods- Giscombe and Ganga Bey

Part Four Community and Group Models of Health Behavior Change 167

Chapter 13 Introduction to Community and Group Models of Health Behavior Change. 169
Karen Glanz and Tamara J. Cadet

Chapter 14 Race, Health, and Equity: Integrating Concepts of Social Justice into Health Behavior Models 174
Zinzi Bailey

Chapter 15 Improving Health Through Community Engagement: Research and Practice 184
Joseph Keawe'aimoku Kaholokula, John G. Oetzel, Ka'imi A. Sinclair, and Ridvan Tupai- Firestone

Chapter 16 Implementation, Dissemination, and Diffusion of Public Health Innovations 200
Shoba Ramanadhan and Rachel C. Shelton

Chapter 17 Communication and Media Effects on Health Behavior 217
Sarah E. Gollust and Rebekah H. Nagler

Part Five Using Theory in Research and Practice 233

Chapter 18 Introduction to Using Theory in Research and Practice 235
The Editors

Chapter 19 Planning Models for Theory- Based Health Promotion Interventions 240
Maria E. Fernandez, Christine Markham, Patricia Dolan Mullen, Melissa Peskin, and Shari Esquenazi- Karonika

Chapter 20 Behavioral Economics and Health 258
Jessica L. Cohen and Harsha Thirumurthy

Chapter 21 Social Marketing 274
J. Douglas Storey, Evelyn Kumoji, Fred Rariewa, and Yunita Wahyuningrum

Chapter 22 Social Media and Health 288
Mesfin A. Bekalu and K. Viswanath

Name Index 300

Subject Index 310