;
Head First Web Design;
What will you learn from this book?;
Why does this book look so different?;
Advance Praise for Head First Web Design;
Authors of Head First Web Design;
How to Use This Book: Intro;
Who is this book for?;
Who should probably back away from this book?;
We know what you're thinking;
We know what your brain is thinking;
Metacognition: thinking about thinking;
Here's what WE did;
Here's what YOU can do to bend your brain into submission;
Read Me;
The technical review team;
Acknowledgments;
Safari® Books Online;
Chapter 1: Building Beautiful Web Pages: Beauty is in the eye of your user;
1.1 Your big chance with Red Lantern Design;
1.2 Where do you start?;
1.3 Draw up a blueprint FIRST;
1.4 Determine your top level navigation;
1.5 Put it all in context;
1.6 Show Jane some basic design sketches;
1.7 Sketches keep the focus on functionality;
1.8 Don't ruin a good design with bad copy;
1.9 What makes text scannable?;
1.10 Web design is all about communication, and your USERS;
1.11 Your Web Design Toolbox;
Chapter 2: Pre-Production: Paper covers rock;
2.1 Your first "international" gig...;
2.2 Think before you code;
2.3 A clear visual metaphor helps reinforce your site's theme;
2.4 A theme represents your site's content;
2.5 Brainstorming: The path to a visual metaphor;
2.6 Develop a theme and visual metaphor for Mark;
2.7 Your page elements shape your visual metaphor;
2.8 Build a quick XHTML mock-up for Mark;
2.9 And the CSS...;
2.10 Use storyboards to develop ideas and save time without code;
2.11 Don't design for yourself!;
2.12 Let's create a storyboard for Mark;
2.13 Your Web Design Toolbox;
Chapter 3: Organizing Your Site: "So you take a left at the green water tower...";
3.1 Fit your content into your layout;
3.2 Organize your site's information;
3.3 Keep your site organized with information architecture (IA);
3.4 IA-The card sorting way;
3.5 Sort your cards into related stacks;
3.6 Give your stacks names that are short and descriptive;
3.7 Which card sort is right?;
3.8 Arrange your cards into a site hierarchy;
3.9 IA Diagrams are just card sorts on paper;
3.10 IA Diagrams are NOT just links between pages;
3.11 Move from pre-production to production;
3.12 Build Mark's site structure;
3.13 Create [...] first...;
3.14 ...and then [...] for style;
3.15 Pre-production to production: The complete process;
3.16 Your Web Design Toolbox;
Chapter 4: Layout and Design: Follow the Golden Rule;
4.1 Design is about audience;
4.2 Your newest gig: RPM Records;
4.3 Pinpoint RPM's audience with personas;
4.4 Let the personas be your guide...;
4.5 Resolution impacts design and layout;
4.6 Screen real estate determines how MUCH of your site will display in your user's browser;
4.7 Build an XHTML and CSS foundation optimized for 1024x768;
4.8 Humans like things lined up and well-organized;
4.9 How wide should my grid be? Use the Golden Ratio;
4.10 The rule of thirds: A shortcut to the Golden Ratio;
4.11 RPM and the Golden Ratio: An (anti) case study;
4.12 Remember your personas?;
4.13 Remember your client?;
4.14 Set up RPM 2.0 with the Blueprint Framework;
4.15 Use Blueprint CSS rules to style RPM 2.0;
4.16 Time to get your RPM groove on;
4.17 Add some CSS to clean up the layout;
4.18 Finish off the content and navigation markup;
4.19 Add layout and typographic details with some more CSS;
Chapter 5: Designing With Color: Moving Beyond Monochrome;
5.1 Help support your local music scene;
5.2 9Rules: The blog network gold standard;
5.3 Sometimes your choices are a bit... limited;
5.4 Color has an emotional impact;
5.5 The color wheel (where it all begins);
5.6 Use the color wheel to choose colors that "go together";
5.7 First, choose your BASE color;
5.8 Use the triadic scheme to create usable color patterns;
5.9 Get started on the SampleRate markup;
5.10 Create the basic page layout with CSS;
5.11 The opposite of heavy is... light;
5.12 Create a richer color palette with the tetradic color scheme;
5.13 Let's update the SampleRate CSS;
5.14 Your Web Design Toolbox;
Chapter 6: Smart Navigation: "In 2 Seconds, Click 'Home'.";
6.1 School's back in session;
6.2 The first step to good navigation is good IA;
6.3 What's really in a name, anyway?;
6.4 Approach #1: Horizontally-tabbed navigation;
6.5 Approach #2: Vertical navigation;
6.6 Block elements are your friends;
6.7 Let's float the block navigation on the CNM site;
6.8 Icons don't SAY anything... they just look pretty;
6.9 Add icons to your text, not the other way around;
6.10 Update the CNM XHTML to use textual links;
6.11 Now we can style our new block elements...;
6.12 Primary navigation shouldn't change... but secondary navigation SHOULD;
6.13 Each sub-page gets its own secondary navigation;
6.14 Let's style the navigation with our CSS;
6.15 Your Web Design Toolbox;
Chapter 7: Writing for the Web: Yes, You Scan!;
7.1 Build a better online newspaper;
7.2 Hipster Intelligencer Online: project specs;
7.3 The problem is TEXT;
7.4 Improve your content with the Inverted Pyramid;
7.5 Compress your copy;
7.6 Add lists to your XHTML;
7.7 Headings make your text even more scannable;
7.8 Mix fonts to emphasize headings and other text;
7.9 The level, not the size, of a heading conveys importance;
7.10 Your Web Design Toolbox;
Chapter 8: Accessibility: Inaccessibility Kills;
8.1 Audio-2-Go: inaccessible accessibility;
8.2 Accessibility means making your site work for EVERYONE;
8.3 How does your site READ?;
8.4 A site's message should be clear...to EVERYONE;
8.5 Face it: computers are stupid!;
8.6 A computer will read your image's ALT text;
8.7 Convert your long ALT text to a LONGDESC;
8.8 Your improvements are making a difference for SOME Audio-2-Go customers;
8.9 Accessibility is not just about screen readers;
8.10 Tabbing through a page should be ORDERLY;
8.11 Audio-2-Go is now a LOT more ACCESSIBLE;
8.12 WCAG Priority 1;
8.13 Color shouldn't be your ONLY form of communication;
8.14 Life through web-safe eyes...;
8.15 Life through color-blind eyes...;
8.16 Audio-2-Go, via color-blind eyes;
8.17 Those stars are a real problem;
8.18 Background images are still your friend;
8.19 There's more to ordering than just tabindexes;
Chapter 9: Listen to Your Users: The Pathway to Harmonious Design;
9.1 Problems over at RPM;
9.2 Let your audience speak to you through focus groups and surveys;
9.3 Surveys and focus groups aren't free;
9.4 Ask the right questions in your surveys;
9.5 The final RPM Music user survey;
9.6 The results are in!;
9.7 Responses to the open-ended question;
9.8 Web Browser Usage;
9.9 Fix RPM's CSS bug by moving the hover property;
9.10 The building blocks of budget usability testing;
9.11 Use a moderator script to organize the test;
9.12 Friends and family can be a problem;
9.13 The results of the usability test-what the users are telling you;
9.14 A simple problem...;
9.15 Site stats give your users (another) voice;
9.16 Website analytics tools;
9.17 Your Web Design Toolbox;
Chapter 10: Evolutionary Design: Keeping your site fresh;
10.1 Your portfolio so far...;
10.2 Keeping your site and content fresh keeps your users coming back;
10.3 Web design is about evolution, not;
10.4 Use CSS to evolve your site's design;
10.5 Use JavaScript lightboxes to add interactivity to your site;
10.6 Add Facebox to the Red Lantern home page;
10.7 Edit your index file;
10.8 Adding blog functionality with WordPress;
10.9 Add a WordPress blog to the Red Lantern site;
10.10 Change the look and feel of your blog with themes;
10.11 Your Web Design Toolbox;
Chapter 11: The Business of Web Design: Mind Your Own Business;
11.1 The newest potential client: the Foo Bar;
11.2 What Foo Bar wants in a bid;
11.3 Let's build a quick mockup for the Foo Bar;
11.4 Then, three months later...;
11.5 Welcome to the world of DESIGN PIRACY;
11.6 Red Lantern's got a new prospective client;
11.7 Use a proposal letter to deliver a detailed quote to a client;
11.8 The Trilobite podcast: a(nother) new challenge;
11.9 Use Creative Commons to license your work;
11.10 Creative Commons Licenses;
11.11 Your Web Design Toolbox;
Leftovers: The Top Ten Things (we didn't cover);
#1: Cross-cultural & international design;
#2: The future of web markup;
#3: The future of CSS;
#4: Designing for mobile devices;
#5: Developing web applications;
#6: Rhythm in your layout;
#7: Text contrast;
#8: Match link names with their destination page;
#9: Contrast is a fundamental layout device;