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Cover: 9780230203235 | Harry Potter | The Story of a Global Business Phenomenon | S. Gunelius
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Harry Potter
The Story of a Global Business Phenomenon
Buch von S. Gunelius
Sprache: Englisch

62,30 €*

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Beschreibung
The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.
The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.
Über den Autor
SUSAN GUNELIUS is President& CEO of KeySplash Creative, Inc. ([...] a full-service marketing communications provider. With over 15 years of marketing experience, she spent over a decade of her career developing and executing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Gunelius is the author of several business-related books, and her marketing articles have appeared in numerous publications, including [...], [...], [...], [...], and more. Susan also writes several business and marketing blogs, including her blog for women working in the field of business at [...] and her company blog at [...]
Zusammenfassung
Why is Harry Potter so successful? In this fascinating book every aspect of the brand phenomenon is analysed. This is the story of the most incredible brand success there has ever been.
Inhaltsverzeichnis
The Making of a Global Literary Phenomenon The Book that Lived The Value of a Good Product (Setting the Stage for Marketing and Promotion) The Buzz Begins Harry Potter as a Powerful Product and Brand (An Education in Marketing and Promotion) Harry Potter's Influence on Print Publishing Harry Potter's Influence on Movies and Television Harry Potter's Influence on Retail Harry Potter's Influence on Merchandising Harry Potter's Influence Online Harry Potter Becomes a Theme Park and More Harry Potter's Global Business and Personal Influence Predecessors to Harry Potter's Success (Who Else Has Gotten It Right or Wrong?) What's Next for Harry Potter and the World Affected by The Boy Who Lived? Conclusion: The Recreation of a Literary Phenomenon
Details
Erscheinungsjahr: 2008
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Seiten: 194
Inhalt: xix
194 S.
ISBN-13: 9780230203235
ISBN-10: 023020323X
Sprache: Englisch
Einband: Gebunden
Autor: Gunelius, S.
Auflage: 2008 edition
Hersteller: Palgrave Macmillan UK
Springer Nature Singapore
Maße: 242 x 162 x 23 mm
Von/Mit: S. Gunelius
Erscheinungsdatum: 03.06.2008
Gewicht: 0,491 kg
preigu-id: 109050576
Über den Autor
SUSAN GUNELIUS is President& CEO of KeySplash Creative, Inc. ([...] a full-service marketing communications provider. With over 15 years of marketing experience, she spent over a decade of her career developing and executing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Gunelius is the author of several business-related books, and her marketing articles have appeared in numerous publications, including [...], [...], [...], [...], and more. Susan also writes several business and marketing blogs, including her blog for women working in the field of business at [...] and her company blog at [...]
Zusammenfassung
Why is Harry Potter so successful? In this fascinating book every aspect of the brand phenomenon is analysed. This is the story of the most incredible brand success there has ever been.
Inhaltsverzeichnis
The Making of a Global Literary Phenomenon The Book that Lived The Value of a Good Product (Setting the Stage for Marketing and Promotion) The Buzz Begins Harry Potter as a Powerful Product and Brand (An Education in Marketing and Promotion) Harry Potter's Influence on Print Publishing Harry Potter's Influence on Movies and Television Harry Potter's Influence on Retail Harry Potter's Influence on Merchandising Harry Potter's Influence Online Harry Potter Becomes a Theme Park and More Harry Potter's Global Business and Personal Influence Predecessors to Harry Potter's Success (Who Else Has Gotten It Right or Wrong?) What's Next for Harry Potter and the World Affected by The Boy Who Lived? Conclusion: The Recreation of a Literary Phenomenon
Details
Erscheinungsjahr: 2008
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Seiten: 194
Inhalt: xix
194 S.
ISBN-13: 9780230203235
ISBN-10: 023020323X
Sprache: Englisch
Einband: Gebunden
Autor: Gunelius, S.
Auflage: 2008 edition
Hersteller: Palgrave Macmillan UK
Springer Nature Singapore
Maße: 242 x 162 x 23 mm
Von/Mit: S. Gunelius
Erscheinungsdatum: 03.06.2008
Gewicht: 0,491 kg
preigu-id: 109050576
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