32,75 €
Versandkostenfrei per Post / DHL
Lieferzeit 1-2 Wochen
Why not use them for design?
Feeling down? Cheer up! We use metaphors every day and often without being aware of it. Many metaphors are more than figures of speech. They reflect basic bodily experiences and help to structure our thinking and experiences of the world.
Happy is Up, Sad is Down is a collection of 65 metaphors with research facts and applications in product and interaction design, information graphics, and advertising.
Metaphors show how to use space and physical attributes to convey abstract concepts like time and importance, emotions and social relations, political ideas and ethical values. This book is meant to inspire designers and everyone curious about how the mind works.
Why not use them for design?
Feeling down? Cheer up! We use metaphors every day and often without being aware of it. Many metaphors are more than figures of speech. They reflect basic bodily experiences and help to structure our thinking and experiences of the world.
Happy is Up, Sad is Down is a collection of 65 metaphors with research facts and applications in product and interaction design, information graphics, and advertising.
Metaphors show how to use space and physical attributes to convey abstract concepts like time and importance, emotions and social relations, political ideas and ethical values. This book is meant to inspire designers and everyone curious about how the mind works.
Jörn discovered his love for metaphors in 2004, drew others into this and they have been studying their usefulness for design ever since. They have successfully used metaphors in the design of automotive user interfaces, websites, medical systems, robots, industrial controls, consumer goods, and augmented reality systems.
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Importe, Medienwissenschaften |
| Rubrik: | Wissenschaften |
| Medium: | Buch |
| Inhalt: | 304 S. |
| ISBN-13: | 9789063695934 |
| ISBN-10: | 9063695934 |
| Sprache: | Englisch |
| Herstellernummer: | 846491 |
| Einband: | Gebunden |
| Autor: |
Hurtienne, Jörn
Löffler, Diana Hüsch, Clara Reinhardt, Daniel |
| Hersteller: | Laurence King |
| Verantwortliche Person für die EU: | BIS Publishers, Timorplein 46, ?-1094 CC Amsterdam, bis@bispublishers.com |
| Maße: | 170 x 157 x 25 mm |
| Von/Mit: | Jörn Hurtienne (u. a.) |
| Erscheinungsdatum: | 11.05.2021 |
| Gewicht: | 0,596 kg |
Ähnliche Produkte
Lieferzeit 4-7 Werktage
Lieferzeit 1-2 Wochen
Lieferzeit 1-2 Wochen
Aktuell nicht verfügbar
Lieferzeit 1-2 Wochen