Handbook of Business Communication | Buch

Cover: 9781614516835 | Handbook of Business Communication | Linguistic Approaches | Buch | XI

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Sprache: Englisch

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Beschreibung

The book takes a specifically linguistic approach to business communication, drawing together perspectives from various research traditions. These include genre analysis, LSP research, and language teaching. There are 30 chapters organized into five parts: (1) Introduction; (2) genres and media (e.g., presentations, negotiations, meetings, sales talk, e-mail, websites, advertising, annual reports; (3) Foreign languages and culture (e.g., intercultural business communication, language needs and policies, multilingualism and English as a lingua franca in international business contexts, teaching and learning foreign business languages), (4) Lexical phenomena (e.g., structure and semantics of business terms, metaphor, metonymy and euphemism, language planning, the language of marketing and accounting, proper names in business, lexicography, corpora and corpus linguistics), (5) Building bridges across disciplines (e.g., organizational discourse, corporate language and design, standardized text modules).

Erscheinungsjahr:	2017
Genre:	Allg. & vergl. Sprachwissenschaft , Importe
Rubrik:	Sprachwissenschaft
Medium:	Buch
Inhalt:	XI 700 S.
ISBN-13:	9781614516835
ISBN-10:	1614516839
Sprache:	Englisch
Einband:	Gebunden
Redaktion:	Rainer, Franz Mautner, Gerlinde
Herausgeber:	Gerlinde Mautner/Franz Rainer
Auflage:	1. Auflage
Hersteller:	De Gruyter De Gruyter Mouton
Verantwortliche Person für die EU:	Walter de Gruyter GmbH, De Gruyter GmbH, Genthiner Str. 13, D-10785 Berlin, productsafety@degruyterbrill.com
Maße:	246 x 175 x 44 mm
Von/Mit:	Franz Rainer (u. a.)
Erscheinungsdatum:	24.07.2017
Gewicht:	1,366 kg