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Cover: 9780199394609 | Groundbreakers | Elizabeth Mckenna | Taschenbuch | Englisch | 2015
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Groundbreakers
How Obama's 2.2 Million Volunteers Transformed Campaigning in America
Taschenbuch von Elizabeth Mckenna
Sprache: Englisch

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Beschreibung
Accounts of the 2008 and 2012 presidential campaigns have documented widely the technological innovations made in data analytics and social media that have transformed fundraising and voter outreach, but they have failed to account for the unprecendented and dramatic increase in the numbers of people who volunteered for Obama for America. Han and McKenna argue that presidential campaigns are still about more than clicks, big data and money ¿ they are about boots onthe ground and cultivating leaders.
Accounts of the 2008 and 2012 presidential campaigns have documented widely the technological innovations made in data analytics and social media that have transformed fundraising and voter outreach, but they have failed to account for the unprecendented and dramatic increase in the numbers of people who volunteered for Obama for America. Han and McKenna argue that presidential campaigns are still about more than clicks, big data and money ¿ they are about boots onthe ground and cultivating leaders.
Über den Autor
Elizabeth McKenna is an early childhood educator from Columbia, SC. Having taught eight years in public school and now leading outdoor, play-based classes for children and their caregivers, she has always loved connecting with young learners. When her daughter was born with Down syndrome in 2018, she knew there was so much for her and her husband to learn about the condition. While on that journey, it became her mission to dismantle the harmful narratives around disability, specifically Down syndrome, and inform people of the realities of loving someone who has an extra chromosome. Her daughter has brought so much joy to her entire family and has even inspired Elizabeth to found Down Syndrome Families of the Midlands, a nonprofit committed to uniting, empowering, and celebrating their local Down syndrome community.
Inhaltsverzeichnis
  • Chapter One: Introduction

  • Part I: The Historical Roots of the Obama Field Program

  • Chapter Two: The Way Things Were

  • Chapter Three: Discovery and Diffusion

  • Part II: The Nuts and Bolts of the Ground Game

  • Chapter Four: Building Depth By Investing in Relationships

  • Chapter Five: Creating a Structure to Share Responsibility: Neighborhood Teams

  • Chapter Six: Using Metrics to Get to Scale

  • Part III: OFA's Legacy

  • Chapter Seven: Reflection

  • Works Cited

  • Index

Details
Erscheinungsjahr: 2015
Genre: Importe, Politikwissenschaften
Rubrik: Wissenschaften
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780199394609
ISBN-10: 0199394601
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Mckenna, Elizabeth
Hersteller: OUP US
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 234 x 156 x 16 mm
Von/Mit: Elizabeth Mckenna
Erscheinungsdatum: 05.01.2015
Gewicht: 0,465 kg
Artikel-ID: 108605684
Über den Autor
Elizabeth McKenna is an early childhood educator from Columbia, SC. Having taught eight years in public school and now leading outdoor, play-based classes for children and their caregivers, she has always loved connecting with young learners. When her daughter was born with Down syndrome in 2018, she knew there was so much for her and her husband to learn about the condition. While on that journey, it became her mission to dismantle the harmful narratives around disability, specifically Down syndrome, and inform people of the realities of loving someone who has an extra chromosome. Her daughter has brought so much joy to her entire family and has even inspired Elizabeth to found Down Syndrome Families of the Midlands, a nonprofit committed to uniting, empowering, and celebrating their local Down syndrome community.
Inhaltsverzeichnis
  • Chapter One: Introduction

  • Part I: The Historical Roots of the Obama Field Program

  • Chapter Two: The Way Things Were

  • Chapter Three: Discovery and Diffusion

  • Part II: The Nuts and Bolts of the Ground Game

  • Chapter Four: Building Depth By Investing in Relationships

  • Chapter Five: Creating a Structure to Share Responsibility: Neighborhood Teams

  • Chapter Six: Using Metrics to Get to Scale

  • Part III: OFA's Legacy

  • Chapter Seven: Reflection

  • Works Cited

  • Index

Details
Erscheinungsjahr: 2015
Genre: Importe, Politikwissenschaften
Rubrik: Wissenschaften
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780199394609
ISBN-10: 0199394601
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Mckenna, Elizabeth
Hersteller: OUP US
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 234 x 156 x 16 mm
Von/Mit: Elizabeth Mckenna
Erscheinungsdatum: 05.01.2015
Gewicht: 0,465 kg
Artikel-ID: 108605684
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