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Drawing on a range of theoretical approaches including those of Derrida, Saussure, Foucault, and Barthes, and taking examples from advertising, magazines, illustration, website design, comics, greetings cards and packaging, "Graphic Design as Communication" looks at how graphic design contributes to the formation of social and cultural identities. Malcolm Barnard discusses the ways in which racial/ethnic groups, age-groups and gender groups are represented in graphic design, as well as how images and texts communicate with different cultural groups. He also explores how graphic design relates to both European and American modernism, and its relevance to postmodernism and globalization in the twenty-first century and asks why, when graphic design is such an integral part of our society and culture, it is not acknowledged and understood in the same way that art is.
Drawing on a range of theoretical approaches including those of Derrida, Saussure, Foucault, and Barthes, and taking examples from advertising, magazines, illustration, website design, comics, greetings cards and packaging, "Graphic Design as Communication" looks at how graphic design contributes to the formation of social and cultural identities. Malcolm Barnard discusses the ways in which racial/ethnic groups, age-groups and gender groups are represented in graphic design, as well as how images and texts communicate with different cultural groups. He also explores how graphic design relates to both European and American modernism, and its relevance to postmodernism and globalization in the twenty-first century and asks why, when graphic design is such an integral part of our society and culture, it is not acknowledged and understood in the same way that art is.
Malcolm Barnard is senior lecturer in the history and theory of art and design at the University of Derby. His previous publications include Fashion as Communication (Second Edition 2002), Art, Design and Visual Culture (1998) and Approaches to Understanding Visual Culture (2001).
| Erscheinungsjahr: | 2005 |
|---|---|
| Genre: | Kunst |
| Rubrik: | Kunst & Musik |
| Thema: | Innenarchitektur & Design |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780415278133 |
| ISBN-10: | 0415278139 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Barnard, Malcolm |
| Hersteller: | Taylor & Francis |
| Maße: | 234 x 156 x 11 mm |
| Von/Mit: | Malcolm Barnard |
| Erscheinungsdatum: | 26.01.2005 |
| Gewicht: | 0,326 kg |
Malcolm Barnard is senior lecturer in the history and theory of art and design at the University of Derby. His previous publications include Fashion as Communication (Second Edition 2002), Art, Design and Visual Culture (1998) and Approaches to Understanding Visual Culture (2001).
| Erscheinungsjahr: | 2005 |
|---|---|
| Genre: | Kunst |
| Rubrik: | Kunst & Musik |
| Thema: | Innenarchitektur & Design |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780415278133 |
| ISBN-10: | 0415278139 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Barnard, Malcolm |
| Hersteller: | Taylor & Francis |
| Maße: | 234 x 156 x 11 mm |
| Von/Mit: | Malcolm Barnard |
| Erscheinungsdatum: | 26.01.2005 |
| Gewicht: | 0,326 kg |
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