Richard Rumelt: Good Strategy / Bad Strategy

Cover: 9781781256176 | Good Strategy / Bad Strategy | The difference and why it matters

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Sprache: Englisch

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Beschreibung

When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real [...] then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is coherent action backed by an [...] Rumelt, the heart of good strategy is insight into the hidden power in any situation, and into an appropriate response - whether launching a new product, fighting a war or putting a man on the moon. Drawing on examples of the good and the bad from across all sectors and all ages, he shows how this insight can be cultivated with a wide variety of tools that lead to better thinking and better strategy, strategy that cuts through the hype and gets results.

Über den Autor

Richard Rumelt is a professor at UCLA's Anderson School of Business. He also taught for several years at INSEAD in France, and has been a consultant to a wide range of organisations, from the Samuel Goldwyn Company to Shell.

Erscheinungsjahr:	2017
Fachbereich:	Wirtschaftsratgeber
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	322 S.
ISBN-13:	9781781256176
ISBN-10:	1781256179
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Rumelt, Richard
Hersteller:	Profile Books
Maße:	198 x 126 x 25 mm
Von/Mit:	Richard Rumelt
Erscheinungsdatum:	07.09.2017
Gewicht:	0,274 kg

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