Alex Rovira: Good Luck | Buch

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Cover: 9780787976071 | Good Luck | Creating the Conditions for Success in Life and Business

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Sprache: Englisch

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Beschreibung

Good Luck is a whimsical fable that teaches a valuable lesson: good luck doesn't just come your way--it's up to you to create the conditions to bring yourself good luck. Written by Alex Rovira and Fernando Trias de Bes--two leading marketing consultants--this simple tale is universally applicable and uniquely inspirational. Good Luck tells the touching story of two old men, Max and Jim, who meet by chance in Central Park fifty years after they last saw each other as children. Max achieved great success in life; Jim sadly did not. The secret to Max's success lies in a story his grandfather told him long ago. This story within a story has a tone reminiscent of the classic The Alchemist and shows how to seize opportunity and achieve success in life. In a surprise ending, Good Luck comes full circle, offering the reader inspiration, instruction, and an engaging tale.

Über den Autor

Alex Rovira heads the qualitative division of marketing consulting firm Salvetti & Llombart. He is coauthor (with Bernard Dubois) of the Spanish version of Understanding the Consumer. Fernando Trias de Bes cofounded and directs Salvetti & Llombart. . He is coauthor (with Philip Kotler) of Lateral Marketing. They are professors at ESADE, one of Spain's most respected business schools, and have worked with many top organizations, including Bayer, Chrysler, Credit-Suisse, Dannon, Frito-Lay, Hewlett-Packard, Mercedes-Benz, Microsoft, Morgan Stanley, Nestle, Oxfam, Paramount, Pepsi, Sony, and Universal.

Inhaltsverzeichnis

Part One: The Encounter.

Part Two: The Legend of the Magic Clover.

Part Three: Finding Good Luck Again.

Part Four: Some People Who Agree with Us.

Part Five: Decalogue, Moral of the Story, and New Origins of Good Luck.

Acknowledgments.

The Authors.

Erscheinungsjahr:	2004
Fachbereich:	Management
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
Seiten:	144
Inhalt:	160 S.
ISBN-13:	9780787976071
ISBN-10:	0787976075
Sprache:	Englisch
Einband:	Gebunden
Autor:	Rovira, Alex Trías De Bes, Fernando
Hersteller:	Wiley John Wiley & Sons
Maße:	222 x 145 x 12 mm
Von/Mit:	Alex Rovira (u. a.)
Erscheinungsdatum:	24.08.2004
Gewicht:	0,333 kg

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