Why do 80% of all businesses fail?
Why? Because People make bad decisions.
Rick Segel and Rob Singer, two highly successful entrepreneurs became enthralled with just that question and motivated enough to join forces to share their years of experience in writing the book Good Business Bad Business. Their book gives you over 100 scenarios of good and bad business decisions that lead to success and failures and examples of what makes them good or bad.
This book is a must-read book for everyone, from the experienced managers to the newest owners because the levels of sophistication may change but the core principles and values remain the same. Everyone in business today can benefit from these good common-sense reminders of what is right and what is wrong to help your company grow because common sense isn't common anymore.
Good Business Bad Business is

Easy to Read

Easy to Understand

Easy to Implement