“Glow in the Dark is a transformative guide to becoming—and broadcasting—your authentic self in order to connect with your audience, build your business, and actually enjoy the process. With wit, warmth, and the benefit of his own considerable experience and success, Mark will convince you why
your personal story is important, and show you how to tell it. He is a gem, and this book is gold.”
- Sarah Knight, New York Times bestselling author of the No F**ks Given Guides

When you talk about yourself and the work you do, what message do you convey? Do you tell your best story and show your most authentic self, or do you undersell your talents and fail to sell your strengths? Too many of us feel like imposters, playing down our achievements, failing to do our brilliant ideas justice. Many of us are simply too afraid of what people might think or say if we showed up as our authentic selves in public and shared our true stories.

Countless brilliant ideas will never see the light of day because people are too timid to truly be themselves.
It doesn't have to be this way. This book will help you get comfortable with being yourself in public, accept who you are, and celebrate every part of you and your story - even the scary bits.

No matter where you are on life's journey, no matter what your experience or background, you can learn a simple framework to turn your myriad of experiences into a powerful, engaging, and clear origin story that people will connect with, remember, and want to share with others on your behalf.

From hiding your talents to glowing in the dark, this book will help you tell your story with confidence.

Advance Praises for Glow in the Dark:
“Personal storytelling is a powerful way to build a truly meaningful connection with others. In Glow in the Dark, Mark Leruste provides a brilliant and compassionate guide to connecting with your authentic self and finding the courage to share your personal story in a way that will inspire others into action. His advice is practical and compelling. A must-read for entrepreneurs and business leaders.”
- Scott Harrison, Founder and CEO, charity: water

"Finally a book that not only talks about the value of sharing our personal story to better connect and engage with our audience but actually shows you how to do it in a simple and practical way."
-Nir Eyal, Wall Street Journal best-selling author of Hooked and Indistractable

"Glow in the Dark is a remarkable book that effectively conveys how sharing your story authentically can yield unprecedented results. Do me a favour, if you have something important to say or share and want to make a positive impact with your work, don’t waste another minute, read Mark’s book.”
-Dr Rupy Aujla, best-selling author and founder of The Doctor's Kitchen