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Global Strategic Management
Taschenbuch von Felipe Monteiro (u. a.)
Sprache: Englisch

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Beschreibung
Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe.

The book takes an applied approach to global business strategy, emphasising functional parts of international business (managing marketing, operations, HR and finance). The text has been widely updated to incorporate the impacts of the Covid-19 pandemic, such as work from anywhere and deglobalization. New to this fifth edition is increased material on sustainability and corporate social responsibility, including discussion of climate change, NGOs and sustainable development goals. Subjects such as the impact of technology, cryptocurrency and global strategy in the digital space are discussed in more detail, while the conflict in Ukraine is also considered.
Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe.

The book takes an applied approach to global business strategy, emphasising functional parts of international business (managing marketing, operations, HR and finance). The text has been widely updated to incorporate the impacts of the Covid-19 pandemic, such as work from anywhere and deglobalization. New to this fifth edition is increased material on sustainability and corporate social responsibility, including discussion of climate change, NGOs and sustainable development goals. Subjects such as the impact of technology, cryptocurrency and global strategy in the digital space are discussed in more detail, while the conflict in Ukraine is also considered.
Über den Autor
Philippe Lasserre is Emeritus Professor of Strategy at INSEAD, Fontainebleau, France.
Zusammenfassung
Concluding long case study, tying together learning points from preceding chapters in an up-to-date, practical example
Inhaltsverzeichnis
1. Globalization of Markets and Competition
2. The Emerging Global Environment
3. Globalization, Societies and Cultures
4. Globalization, Sustainable Development and Social Responsibility
5. Designing a Global Strategy
6. Assessing Countries' Attractiveness
7. Entry Strategies
8. Global Mergers, Acquisitions and Strategic Alliances
9. Global Marketing
10. Global Operations and Digital Networks
11. Global Innovation
12. Global Financial Management
13. Global Human Resource Management
14. Designing a Global Organisation
15. Current and Future Trends
16. Global Strategic Management in Action
Details
Erscheinungsjahr: 2022
Fachbereich: Wirtschaft International
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 688
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781350932968
ISBN-10: 1350932965
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Monteiro, Felipe
Lasserre, Philippe
Hersteller: Bloomsbury Publishing PLC
Maße: 246 x 189 x 41 mm
Von/Mit: Felipe Monteiro (u. a.)
Erscheinungsdatum: 03.11.2022
Gewicht: 1,336 kg
Artikel-ID: 123847551
Über den Autor
Philippe Lasserre is Emeritus Professor of Strategy at INSEAD, Fontainebleau, France.
Zusammenfassung
Concluding long case study, tying together learning points from preceding chapters in an up-to-date, practical example
Inhaltsverzeichnis
1. Globalization of Markets and Competition
2. The Emerging Global Environment
3. Globalization, Societies and Cultures
4. Globalization, Sustainable Development and Social Responsibility
5. Designing a Global Strategy
6. Assessing Countries' Attractiveness
7. Entry Strategies
8. Global Mergers, Acquisitions and Strategic Alliances
9. Global Marketing
10. Global Operations and Digital Networks
11. Global Innovation
12. Global Financial Management
13. Global Human Resource Management
14. Designing a Global Organisation
15. Current and Future Trends
16. Global Strategic Management in Action
Details
Erscheinungsjahr: 2022
Fachbereich: Wirtschaft International
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 688
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781350932968
ISBN-10: 1350932965
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Monteiro, Felipe
Lasserre, Philippe
Hersteller: Bloomsbury Publishing PLC
Maße: 246 x 189 x 41 mm
Von/Mit: Felipe Monteiro (u. a.)
Erscheinungsdatum: 03.11.2022
Gewicht: 1,336 kg
Artikel-ID: 123847551
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