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But what makes a website helpful? How do you plan it? And just as importantly: how do you make the case for improving your website and get everyone on board?
This practical guide will take you through the process step by step in an approachable, non-technical way. Inside, you can expect sections about:
¿ The role of university websites
¿ Strategies and tactics for improving your website
¿ What's next: social search and generative AI
¿ How to make the case for a better website in your organisation and get started
There are also five case studies featuring initiatives at NHL Stenden University of Applied Sciences, Corporate Finance Institute, the University of Vienna, the University of Rochester and National University of Singapore.
With contributions from Montserrat Cano, Abby Guthrie, Kyle Campbell, Karine Abbou, Lisa Zoet, Kavi Kardos, Margit Kastner, Brian Piper and Lesley Ngai.
But what makes a website helpful? How do you plan it? And just as importantly: how do you make the case for improving your website and get everyone on board?
This practical guide will take you through the process step by step in an approachable, non-technical way. Inside, you can expect sections about:
¿ The role of university websites
¿ Strategies and tactics for improving your website
¿ What's next: social search and generative AI
¿ How to make the case for a better website in your organisation and get started
There are also five case studies featuring initiatives at NHL Stenden University of Applied Sciences, Corporate Finance Institute, the University of Vienna, the University of Rochester and National University of Singapore.
With contributions from Montserrat Cano, Abby Guthrie, Kyle Campbell, Karine Abbou, Lisa Zoet, Kavi Kardos, Margit Kastner, Brian Piper and Lesley Ngai.
| Erscheinungsjahr: | 2024 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| ISBN-13: | 9789083450803 |
| ISBN-10: | 9083450805 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Goorts, Guus
Cano, Montserrat Guthrie, Abby |
| Hersteller: | Crystal Marketing BV |
| Maße: | 229 x 152 x 10 mm |
| Von/Mit: | Guus Goorts (u. a.) |
| Erscheinungsdatum: | 23.09.2024 |
| Gewicht: | 0,279 kg |
| Erscheinungsjahr: | 2024 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| ISBN-13: | 9789083450803 |
| ISBN-10: | 9083450805 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Goorts, Guus
Cano, Montserrat Guthrie, Abby |
| Hersteller: | Crystal Marketing BV |
| Maße: | 229 x 152 x 10 mm |
| Von/Mit: | Guus Goorts (u. a.) |
| Erscheinungsdatum: | 23.09.2024 |
| Gewicht: | 0,279 kg |
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