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Game of Edges
The Analytics Revolution and the Future of Professional Sports
Buch von Bruce Schoenfeld
Sprache: Englisch

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Beschreibung

In the last two decades, innovation, data analysis and technology have driven a tectonic shift in the sports business. Game of Edges is the story of how sports franchises evolved, on and off the field, from raggedly run small businesses into some of the most systematically productive companies around.

In today's game, everyone from the owners to the marketing staff are using information-data-to give their team an edge. For analysts, an edge is their currency. Figuring out that bunting hurts your offence? That's an edge. So is discovering metrics that can predict the career arc of your free agent shooting guard. Or combing through a decade of ticket-buying data to target persuadable fans.

These small, incremental steps move a sports franchise from merely ordinary to the leading edge. Franchises today are more than just sports; they integrate a whole suite of other businesses-television and digital content, gambling and real estate, fashion and clothing, entertainment, catering and concessions and much more. But an optimised franchise has no room for error. Teams must do what the numbers say, reducing the element of chance, limiting those random moments of athletic heroism that make sports thrilling to watch. Optimisation also means the franchise's main goal isn't championships anymore; it's keeping you, the viewer, engaged with the product.

Drawing on extensive interviews with franchise owners, managers, executives and players, Bruce Schoenfeld introduces dynamic leaders who are radically reimagining the operations of these decades-old teams-and producing mind-boggling valuations. He joins the architects of the Golden State Warriors dynasty for an exclusive reception before tip-off. He stands among the faithful at Anfield, watching Liverpool's analytics guru size up a prized midfielder. And he watches the president of the Chicago Cubs break ground on a new DraftKings gambling parlour at Wrigley Field, not ten miles from the site of the original Black Sox betting scandal.

Essential reading for anyone interested in sports, business or technology Game of Edges explores a world where winning the game is only the beginning.

In the last two decades, innovation, data analysis and technology have driven a tectonic shift in the sports business. Game of Edges is the story of how sports franchises evolved, on and off the field, from raggedly run small businesses into some of the most systematically productive companies around.

In today's game, everyone from the owners to the marketing staff are using information-data-to give their team an edge. For analysts, an edge is their currency. Figuring out that bunting hurts your offence? That's an edge. So is discovering metrics that can predict the career arc of your free agent shooting guard. Or combing through a decade of ticket-buying data to target persuadable fans.

These small, incremental steps move a sports franchise from merely ordinary to the leading edge. Franchises today are more than just sports; they integrate a whole suite of other businesses-television and digital content, gambling and real estate, fashion and clothing, entertainment, catering and concessions and much more. But an optimised franchise has no room for error. Teams must do what the numbers say, reducing the element of chance, limiting those random moments of athletic heroism that make sports thrilling to watch. Optimisation also means the franchise's main goal isn't championships anymore; it's keeping you, the viewer, engaged with the product.

Drawing on extensive interviews with franchise owners, managers, executives and players, Bruce Schoenfeld introduces dynamic leaders who are radically reimagining the operations of these decades-old teams-and producing mind-boggling valuations. He joins the architects of the Golden State Warriors dynasty for an exclusive reception before tip-off. He stands among the faithful at Anfield, watching Liverpool's analytics guru size up a prized midfielder. And he watches the president of the Chicago Cubs break ground on a new DraftKings gambling parlour at Wrigley Field, not ten miles from the site of the original Black Sox betting scandal.

Essential reading for anyone interested in sports, business or technology Game of Edges explores a world where winning the game is only the beginning.

Über den Autor
Bruce Schoenfeld, a regular contributor to the New York Times Magazine, has also written for Esquire, Fast Company, Sports Illustrated, and GQ, among other publications. He lives in Boulder, Colorado.
Details
Erscheinungsjahr: 2023
Genre: Sport
Produktart: Nachschlagewerke
Rubrik: Hobby & Freizeit
Thema: Lexika & Handbücher
Medium: Buch
Seiten: 272
Inhalt: Gebunden
ISBN-13: 9780393531688
ISBN-10: 0393531686
Sprache: Englisch
Einband: Gebunden
Autor: Schoenfeld, Bruce
Hersteller: Blue Guides Limited of London
Maße: 236 x 159 x 30 mm
Von/Mit: Bruce Schoenfeld
Erscheinungsdatum: 06.06.2023
Gewicht: 0,452 kg
preigu-id: 125321260
Über den Autor
Bruce Schoenfeld, a regular contributor to the New York Times Magazine, has also written for Esquire, Fast Company, Sports Illustrated, and GQ, among other publications. He lives in Boulder, Colorado.
Details
Erscheinungsjahr: 2023
Genre: Sport
Produktart: Nachschlagewerke
Rubrik: Hobby & Freizeit
Thema: Lexika & Handbücher
Medium: Buch
Seiten: 272
Inhalt: Gebunden
ISBN-13: 9780393531688
ISBN-10: 0393531686
Sprache: Englisch
Einband: Gebunden
Autor: Schoenfeld, Bruce
Hersteller: Blue Guides Limited of London
Maße: 236 x 159 x 30 mm
Von/Mit: Bruce Schoenfeld
Erscheinungsdatum: 06.06.2023
Gewicht: 0,452 kg
preigu-id: 125321260
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