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This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
For undergraduate principles of marketing courses.
Everything students need to know to develop their 'management sense' and be successful
Fundamentals of Management covers the essential concepts of management by providing a solid foundation for understanding the key issues facing managers and organizations. The 11th Edition maintains a focus on learning and applying management theories, while now also highlighting opportunities to develop the skills in high demand by today's employers. Fundamentals of Management offers an easy-to-understand, straightforward, and realistic approach to what works for managers and what doesn't -- with the ultimate goal to help students be successful in their careers.
MyLab Marketing is not included. Students, if MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
Reach every student by pairing this text with MyLab Marketing
MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
For undergraduate principles of marketing courses.
Everything students need to know to develop their 'management sense' and be successful
Fundamentals of Management covers the essential concepts of management by providing a solid foundation for understanding the key issues facing managers and organizations. The 11th Edition maintains a focus on learning and applying management theories, while now also highlighting opportunities to develop the skills in high demand by today's employers. Fundamentals of Management offers an easy-to-understand, straightforward, and realistic approach to what works for managers and what doesn't -- with the ultimate goal to help students be successful in their careers.
MyLab Marketing is not included. Students, if MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
Reach every student by pairing this text with MyLab Marketing
MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.PART 1 INTRODUCTION
Chapter 1 Managing Today
History Module A Brief History of Management’s Roots
Chapter 2 The Manager as Decision Maker
Quantitative Module Quantitative Decision-Making Tools
Chapter 3 Important Managerial Issues
PART 2 PLANNING
Chapter 4 The Management Environment
Chapter 5 Managing Change and Innovation
Entrepreneurship Module Managing Entrepreneurial Ventures
Chapter 6 Planning and Goal Setting
PART 3 ORGANIZING
Chapter 7 Structuring and Designing Organizations
Chapter 8 Managing Human Resources and Diversity
Professionalism Module Professionalism and Employability
Chapter 9 Managing Work Groups and Work Teams
PART 4 LEADING
Chapter 10 Understanding Individual Behavior
Chapter 11 Motivating and Rewarding Employees
Chapter 12 Understanding Leadership
Chapter 13 Managing Organizational and Interpersonal Communication
PART 5 CONTROLLING
Chapter 14 Controlling Work and Organizational Processes
Operations Module Managing Operations
| Erscheinungsjahr: | 2019 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781292307329 |
| ISBN-10: | 1292307323 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Decenzo, David
Coulter, Mary Robbins, Stephen |
| Hersteller: | Pearson Education Limited |
| Maße: | 279 x 217 x 22 mm |
| Von/Mit: | David Decenzo (u. a.) |
| Erscheinungsdatum: | 05.08.2019 |
| Gewicht: | 1,193 kg |
PART 1 INTRODUCTION
Chapter 1 Managing Today
History Module A Brief History of Management’s Roots
Chapter 2 The Manager as Decision Maker
Quantitative Module Quantitative Decision-Making Tools
Chapter 3 Important Managerial Issues
PART 2 PLANNING
Chapter 4 The Management Environment
Chapter 5 Managing Change and Innovation
Entrepreneurship Module Managing Entrepreneurial Ventures
Chapter 6 Planning and Goal Setting
PART 3 ORGANIZING
Chapter 7 Structuring and Designing Organizations
Chapter 8 Managing Human Resources and Diversity
Professionalism Module Professionalism and Employability
Chapter 9 Managing Work Groups and Work Teams
PART 4 LEADING
Chapter 10 Understanding Individual Behavior
Chapter 11 Motivating and Rewarding Employees
Chapter 12 Understanding Leadership
Chapter 13 Managing Organizational and Interpersonal Communication
PART 5 CONTROLLING
Chapter 14 Controlling Work and Organizational Processes
Operations Module Managing Operations
| Erscheinungsjahr: | 2019 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781292307329 |
| ISBN-10: | 1292307323 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Decenzo, David
Coulter, Mary Robbins, Stephen |
| Hersteller: | Pearson Education Limited |
| Maße: | 279 x 217 x 22 mm |
| Von/Mit: | David Decenzo (u. a.) |
| Erscheinungsdatum: | 05.08.2019 |
| Gewicht: | 1,193 kg |
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