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Beschreibung
Volume 1 of Quantitative Research Methods in Communication Science covers the foundational and general issues, operationalization and measurement, as well as study design anddata collection. The section on foundational issues includes chapters on the philosophy of science, causal inference, replicability and open science, statistical power, and ethical issues in quantitative research. The section on operation and measurement includes chapters on concept explication, scale development, establishment of scale unidimensionality, and reliability and validity assessment. The section on study design and data collection includes chapters on experimental studies, survey research, sampling, content and text analysis, the virtual reality method, online data collection, and the collection of digital data. This volume is the first of two that cover state-of-the-art quantitative communication research methods.
Volume 1 of Quantitative Research Methods in Communication Science covers the foundational and general issues, operationalization and measurement, as well as study design anddata collection. The section on foundational issues includes chapters on the philosophy of science, causal inference, replicability and open science, statistical power, and ethical issues in quantitative research. The section on operation and measurement includes chapters on concept explication, scale development, establishment of scale unidimensionality, and reliability and validity assessment. The section on study design and data collection includes chapters on experimental studies, survey research, sampling, content and text analysis, the virtual reality method, online data collection, and the collection of digital data. This volume is the first of two that cover state-of-the-art quantitative communication research methods.
Zusammenfassung
Lijiang Shen, Pennsylvania State University, Pennsylvania, USA.
Details
Erscheinungsjahr: 2026
Fachbereich: Kommunikationswissenschaften
Genre: Medienwissenschaften
Rubrik: Wissenschaften
Medium: Buch
Inhalt: XIV
386 S.
8 s/w Illustr.
5 farbige Illustr.
11 s/w Tab.
1 farbige Tab.
8 b/w and 5 col. ill.
11 b/w and 1 col. tbl.
ISBN-13: 9783111087061
ISBN-10: 3111087069
Sprache: Englisch
Einband: Gebunden
Redaktion: Shen, Lijiang
Herausgeber: Lijiang Shen
Hersteller: De Gruyter
De Gruyter Mouton
Verantwortliche Person für die EU: Walter de Gruyter GmbH, De Gruyter GmbH, Genthiner Str. 13, D-10785 Berlin, productsafety@degruyterbrill.com
Abbildungen: 8 b/w and 5 col. ill., 11 b/w and 1 col. tbl.
Von/Mit: Lijiang Shen
Erscheinungsdatum: 22.06.2026
Gewicht: 0,798 kg
Artikel-ID: 135904127