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How today's smartest businesses profit by giving something for nothing
Taschenbuch von Chris Anderson
Sprache: Englisch

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Beschreibung
And what happens when those things are then made available to the consumer for free?In his groundbreaking new book, The Long Tail author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods - newspapers, DVDs, T-shirts, phones, even holiday flights.
And what happens when those things are then made available to the consumer for free?In his groundbreaking new book, The Long Tail author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods - newspapers, DVDs, T-shirts, phones, even holiday flights.
Über den Autor
Chris Anderson is Editor-in-Chief of Wired magazine, a position he took in 2001. Since then he has led the magazine to nine National Magazine Award nominations, winning the top prize for General Excellence in 2005, 2007 and 2009. AdAge magazine named him Editor of the Year in 2005. Previously he was at The Economist, and Nature and Science magazines. He is the author of the internationally acclaimed The Long Tail, which was shortlisted for the Financial Times and Goldman Sachs Business Book of the Year Award in 2006 and won the Loeb Award for best business book in 2007. He lives in Northern California with his wife and five children.
Details
Erscheinungsjahr: 2010
Fachbereich: Volkswirtschaft
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: X
274 S.
ISBN-13: 9781905211494
ISBN-10: 190521149X
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Anderson, Chris
Hersteller: Cornerstone
Maße: 196 x 129 x 25 mm
Von/Mit: Chris Anderson
Erscheinungsdatum: 06.05.2010
Gewicht: 0,205 kg
Artikel-ID: 101481268
Über den Autor
Chris Anderson is Editor-in-Chief of Wired magazine, a position he took in 2001. Since then he has led the magazine to nine National Magazine Award nominations, winning the top prize for General Excellence in 2005, 2007 and 2009. AdAge magazine named him Editor of the Year in 2005. Previously he was at The Economist, and Nature and Science magazines. He is the author of the internationally acclaimed The Long Tail, which was shortlisted for the Financial Times and Goldman Sachs Business Book of the Year Award in 2006 and won the Loeb Award for best business book in 2007. He lives in Northern California with his wife and five children.
Details
Erscheinungsjahr: 2010
Fachbereich: Volkswirtschaft
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: X
274 S.
ISBN-13: 9781905211494
ISBN-10: 190521149X
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Anderson, Chris
Hersteller: Cornerstone
Maße: 196 x 129 x 25 mm
Von/Mit: Chris Anderson
Erscheinungsdatum: 06.05.2010
Gewicht: 0,205 kg
Artikel-ID: 101481268
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