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Cover: 9781483365244 | Focus Groups | A Practical Guide for Applied Research | Casey (u. a.)
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Focus Groups
A Practical Guide for Applied Research
Taschenbuch von Mary Anne Casey (u. a.)
Sprache: Englisch

114,95 €*

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Beschreibung
Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls.
Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls.
Über den Autor
Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota. In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you've seen him there.
Inhaltsverzeichnis
PREFACE
ACKNOWLEDGEMENTS
1. Overview of Focus Groups
2. Planning The Focus Group Study
3. Developing a Questioning Route
4. Participants in a Focus Group
5. Moderating Skills
6. Analyzing Focus Group Results
7. Reporting
8. Focus Group Research
9. Focus Group Interviewing with Young People
10. International and Cross-Cultural Focus Group Interviewing
11. Telephone and Internet Focus Group Interviewing
12. Focus Group Interviewing Within the Organization
13. Modifications of Focus Groups
14. Answering Questions About the Quality of Focus Group Research
Details
Erscheinungsjahr: 2014
Fachbereich: Kommunikationswissenschaften
Genre: Medienwissenschaften
Rubrik: Wissenschaften
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781483365244
ISBN-10: 1483365247
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Casey, Mary Anne
Krueger, Richard A.
Hersteller: SAGE Publications Inc
Maße: 231 x 189 x 25 mm
Von/Mit: Mary Anne Casey (u. a.)
Erscheinungsdatum: 23.09.2014
Gewicht: 0,594 kg
Artikel-ID: 121036559
Über den Autor
Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota. In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you've seen him there.
Inhaltsverzeichnis
PREFACE
ACKNOWLEDGEMENTS
1. Overview of Focus Groups
2. Planning The Focus Group Study
3. Developing a Questioning Route
4. Participants in a Focus Group
5. Moderating Skills
6. Analyzing Focus Group Results
7. Reporting
8. Focus Group Research
9. Focus Group Interviewing with Young People
10. International and Cross-Cultural Focus Group Interviewing
11. Telephone and Internet Focus Group Interviewing
12. Focus Group Interviewing Within the Organization
13. Modifications of Focus Groups
14. Answering Questions About the Quality of Focus Group Research
Details
Erscheinungsjahr: 2014
Fachbereich: Kommunikationswissenschaften
Genre: Medienwissenschaften
Rubrik: Wissenschaften
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781483365244
ISBN-10: 1483365247
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Casey, Mary Anne
Krueger, Richard A.
Hersteller: SAGE Publications Inc
Maße: 231 x 189 x 25 mm
Von/Mit: Mary Anne Casey (u. a.)
Erscheinungsdatum: 23.09.2014
Gewicht: 0,594 kg
Artikel-ID: 121036559
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