Rebecca Robins is a leading advisor, changemaker and expert on brand leadership and intergenerational collaboration. She has over 20 years' experience across the world, with businesses such as Burberry, Hugo Boss, LEGO, LVMH, and founders and family businesses. This is her third book, including the best-selling Meta-luxury: Brands and the Culture of Excellence. Her transformative work on culture, change and the five-generation workplace has led to her collaboration with programmes at CISL, Oxford University and The St Gallen Symposium. Education is at the heart of Rebecca's non-profit and wider commitments, including on the advisories of The Chartered Management Institute, a leading AI for good company, and serving as Board Trustee of The EY Foundation. Rebecca holds two degrees from Cambridge University.

Patrick Dunne OBE is an experienced Chair, serial social entrepreneur, author of the award winning book Boards and a leading expert and advisor on boards and governance. His executive experience was with Air Products and FTSE 100 private equity business 3i Group plc where he held a variety of senior roles including Communications Director and a member of its Operating Committee. He is Chair of the charities The Royal Voluntary Service and ESSA-Education Sub Saharan Africa, a Visiting Professor at Cranfield University, and an Associate Fellow at Warwick Business School.

Preface xi

Dear Reader 1

1 Introduction & Call to Action 3

2 Defining Our Generations 15

3 Intergenerational Working 35

4 The Intrapreneurial Mindset 59

5 Family Businesses 79

6 Next Generation Boards 125

7 Intergenerational Alliances 171

8 Generations Future 215

Coda & Call to Action 235

With Gratitude 239

Sources & Notes 241

Bibliography 247

Index by Industry & by A-Z 251