Darren Rovell: First in Thirst | Taschenbuch

Cover: 9780814410950 | First in Thirst | Darren Rovell | Taschenbuch | Englisch | 2007

Rückseite: 9780814410950 | First in Thirst | Darren Rovell | Taschenbuch | Englisch | 2007

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Sprache: Englisch

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Beschreibung

Although a few other brands hold slim market shares, the fact is that Gatorade single-handedly created the sports drink industry 40 years ago and has absolutely ruled it ever since. Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst. Author Darren Rovell, a skilled, objective, and passionate journalist, chronicles every astonishing milestone of the company's history.

Über den Autor

Darren Rovell has been reporting on sports business since 1998. Since June 2000 he has served as [...]'s sports business reporter. He also appears on numerous ESPN radio affiliate shows and on ESPNews, and contributes to ESPN's flagship Sports Center, its investigative Outside the Lines shows, and ESPN2's morning show Cold Pizza. In 2004, Rovell was named to Newsbios' 30 under 30, a list of the top 30 national business reporters under 30. He is the co-author of On the Ball: What You Can Learn About Business from America's Sports Leaders.

Details

Erscheinungsjahr:	2007
Fachbereich:	Allgemeines
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9780814410950
ISBN-10:	0814410952
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Rovell, Darren
Hersteller:	AMACOM
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	229 x 152 x 16 mm
Von/Mit:	Darren Rovell
Erscheinungsdatum:	03.12.2007
Gewicht:	0,424 kg