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The role of the film marketer is both vital and challenging. This new edition of Film Marketing is a thorough update of the first textbook in film promotion. Like the first edition, this book takes a socio-cultural as well as a business view of film marketing and its impact, covering different approaches to promotion according to different aims and audiences internally and externally, and across the world. It addresses all areas of film marketing from the rigorous perspective of someone with first-hand knowledge of the trade.
This is the original film marketing text which no interested film or marketing student should be without.
.
The role of the film marketer is both vital and challenging. This new edition of Film Marketing is a thorough update of the first textbook in film promotion. Like the first edition, this book takes a socio-cultural as well as a business view of film marketing and its impact, covering different approaches to promotion according to different aims and audiences internally and externally, and across the world. It addresses all areas of film marketing from the rigorous perspective of someone with first-hand knowledge of the trade.
This is the original film marketing text which no interested film or marketing student should be without.
.
Finola Kerrigan is Reader in Marketing and Consumption at Birmingham Business School, University of Birmingham.
Chapter 1- Introduction
Chapter 2- The Origins and Development of the Film Industry
Chapter 3- Market Research in the Film Industry
Chapter 4- The Film Marketing Mix
Chapter 5- Bringing the consumer in
Chapter 6- Traditional Film Marketing Materials
Chapter 7- Consumer Selection of Films
Chapter 8- Critical reception
Chapter 9- Distribution
Chapter 10- Marketing through film
Chapter 11- Conclusions
References
| Erscheinungsjahr: | 2017 |
|---|---|
| Fachbereich: | Einzelne Wirtschaftszweige |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781138013360 |
| ISBN-10: | 1138013366 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Kerrigan, Finola |
| Hersteller: | Taylor & Francis Ltd |
| Maße: | 246 x 190 x 15 mm |
| Von/Mit: | Finola Kerrigan |
| Erscheinungsdatum: | 13.03.2017 |
| Gewicht: | 0,397 kg |
Finola Kerrigan is Reader in Marketing and Consumption at Birmingham Business School, University of Birmingham.
Chapter 1- Introduction
Chapter 2- The Origins and Development of the Film Industry
Chapter 3- Market Research in the Film Industry
Chapter 4- The Film Marketing Mix
Chapter 5- Bringing the consumer in
Chapter 6- Traditional Film Marketing Materials
Chapter 7- Consumer Selection of Films
Chapter 8- Critical reception
Chapter 9- Distribution
Chapter 10- Marketing through film
Chapter 11- Conclusions
References
| Erscheinungsjahr: | 2017 |
|---|---|
| Fachbereich: | Einzelne Wirtschaftszweige |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781138013360 |
| ISBN-10: | 1138013366 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Kerrigan, Finola |
| Hersteller: | Taylor & Francis Ltd |
| Maße: | 246 x 190 x 15 mm |
| Von/Mit: | Finola Kerrigan |
| Erscheinungsdatum: | 13.03.2017 |
| Gewicht: | 0,397 kg |
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