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This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers.
Don't let your hard-won customers vanish from subscription services, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether.
This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers.
Don't let your hard-won customers vanish from subscription services, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether.
Carl Gold is the Chief Data Scientist at Zuora, Inc, a comprehensive subscription management platform and newly public Silicon Valley “unicorn”. Zuora is widely recognized in a leader in all things pertaining to subscription and recurring revenue, with 1,000 customers across a range of industries worldwide. Carl joined Zuora in 2015 and created the predictive analytics system for Zuora’s subscriber analysis product, Zuora Insights.
| Erscheinungsjahr: | 2021 |
|---|---|
| Genre: | Informatik |
| Rubrik: | Naturwissenschaften & Technik |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781617296529 |
| ISBN-10: | 161729652X |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Gold, Carl |
| Hersteller: | Manning Publications |
| Maße: | 231 x 185 x 23 mm |
| Von/Mit: | Carl Gold |
| Erscheinungsdatum: | 08.02.2021 |
| Gewicht: | 0,816 kg |
Carl Gold is the Chief Data Scientist at Zuora, Inc, a comprehensive subscription management platform and newly public Silicon Valley “unicorn”. Zuora is widely recognized in a leader in all things pertaining to subscription and recurring revenue, with 1,000 customers across a range of industries worldwide. Carl joined Zuora in 2015 and created the predictive analytics system for Zuora’s subscriber analysis product, Zuora Insights.
| Erscheinungsjahr: | 2021 |
|---|---|
| Genre: | Informatik |
| Rubrik: | Naturwissenschaften & Technik |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781617296529 |
| ISBN-10: | 161729652X |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Gold, Carl |
| Hersteller: | Manning Publications |
| Maße: | 231 x 185 x 23 mm |
| Von/Mit: | Carl Gold |
| Erscheinungsdatum: | 08.02.2021 |
| Gewicht: | 0,816 kg |
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