Fashion Retail in the Digital Age

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Sprache: Englisch

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Beschreibung

This book explores the fashion retail journey of the modern consumer in the digital age. It presents two research studies examining consumer purchase decisions and the digital fashion experience. The book further emphasizes the role of augmented reality (AR), virtual reality (VR), and influencer marketing in enhancing customer engagement and shaping purchase intentions. It concludes that influencers and immersive technologies help reduce consumer uncertainty and positively influence purchase decisions. Finally, it provides a foundation for future research on various aspects of digital fashion retailing.

Über den Autor

Dr. Rahman is an Associate Professor of Marketing and Entrepreneurship in the Department of Management at Jamia Hamdard. Her research interests include consumer behavior, brand management, and entrepreneurship.

Details

Erscheinungsjahr:	2026
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
ISBN-13:	9786630224160
ISBN-10:	6630224167
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Rahman, Nudrat Moini Ahmad, Nabeel Sadan, Md.
Hersteller:	LAP LAMBERT Academic Publishing
Verantwortliche Person für die EU:	preigu GmbH & Co. KG, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße:	220 x 150 x 5 mm
Von/Mit:	Nudrat Moini Rahman (u. a.)
Erscheinungsdatum:	17.07.2026
Gewicht:	0,113 kg