Fashion Entrepreneurship | Taschenbuch

Cover: 9781032631455 | Fashion Entrepreneurship | Principles and Practice | Tan (u. a.)

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Sprache: Englisch

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Beschreibung

This book provides a practical and comprehensive guide to fashion entrepreneurship, empowering readers to transform their creative ideas into a viable fashion business. It is key reading for undergraduate and postgraduate students studying fashion entrepreneurship, fashion business, fashion management studies, and related disciplines.

Über den Autor

Caroline Swee Lin Tan is an award-winning educator and Associate Professor at RMIT University, specialising in Fashion Entrepreneurship.

Saniyat Islam is an accomplished academic and Associate Professor at RMIT University, focusing on Fashion Enterprise and Sustainable Innovation.

Inhaltsverzeichnis

Part 1: The Entrepreneurial Foundation & The Big Idea 1. Introduction to Fashion Entrepreneurship 2.Customer Discovery and Validation Part 2: Understanding the Fashion Landscape 3. Research Strategies for Fashion Ventures 4. Analysing the External Environment 5. Fashion Forecasting and Analytics Part 3: Product, Sourcing & Sustainable Operations 6. Building a Sustainable Product: Materials, Sourcing and Manufacturing 7. Ethics, Sustainability: An Intertwined Fashion Systems Approach 8. Building Sustainable Competitive Advantage: Internal Analysis Part 4: Branding, Marketing & The Business Plan 9. Building a Fashion Brand 10. Entrepreneurial Marketing: The Interplay Between Fashion Entrepreneurship and Marketing 11. E-commerce for Fashion 12. Developing Your Fashion Business Plan Part 5: Launching, Leading & Scaling the Venture 13. Legal Issues and Intellectual Property 14. Financing and Raising Capital for Entrepreneurial Fashion Ventures 15. Leadership, Human Resource Practices, and Organisational Culture 16. Measuring Performance for Entrepreneurial Fashion Ventures 17. Going Global

Erscheinungsjahr:	2026
Fachbereich:	Allgemeines
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781032631455
ISBN-10:	1032631457
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Redaktion:	Tan, Caroline Swee Lin Islam, Saniyat
Hersteller:	Routledge
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	244 x 170 x 20 mm
Von/Mit:	Caroline Swee Lin Tan (u. a.)
Erscheinungsdatum:	02.04.2026
Gewicht:	0,628 kg