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Beschreibung
Jenny Banh examines the attempt to transplant Disney's "happiest place on earth" to Hong Kong, delving into the three-way dynamics of American culture-corporation intentions; Hong Kong, China government investment; and Hong Kong and Chinese audiences. The situation poses special challenges for Disney's efforts to manage space, labor, and consumption to achieve local adaptation and business success.
Jenny Banh examines the attempt to transplant Disney's "happiest place on earth" to Hong Kong, delving into the three-way dynamics of American culture-corporation intentions; Hong Kong, China government investment; and Hong Kong and Chinese audiences. The situation poses special challenges for Disney's efforts to manage space, labor, and consumption to achieve local adaptation and business success.
Über den Autor
JENNY BANH is an associate professor of Asian American studies and anthropology at California State University, Fresno. She is the coeditor of Anthropology of Los Angeles: Place and Agency in an Urban Setting and American Chinese Restaurants: Society, Culture, and Consumption.
Inhaltsverzeichnis
List of Illustrations
Preface
List of Abbreviations
Introduction
1. Indigenizing Consumption: Culture Wars
2. Indigenizing Labor: Cultural Imperialism
3. Spatial Indigenization: Heterotopia
4. Indigenous Competitor: Ocean Park
Epilogue
Postscript
Acknowledgments
Notes
References
Index

List of Illustrations vii
Preface ix
Abbreviations xv
Introduction 1
1. Indigenizing Consumption: Culture Wars 25
2. Labor
Indigenization: Cultural
Imperialist Attitudes 55
3. Spatial Indigenization: Creating a Heterotopia 73
4. An Indigenous Competitor: Ocean Park 99
Epilogue 115
Postscript: Fairytale
Endings 120
Acknowledgments
125
Notes 129
References 131
Index 000
Details
Erscheinungsjahr: 2025
Fachbereich: Allgemeines
Genre: Importe
Rubrik: Sozialwissenschaften
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9780813593449
ISBN-10: 0813593441
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Banh, Jenny
Hersteller: Rutgers University Press
Verantwortliche Person für die EU: Mare Nostrum Group B.V., Doelen 72, ?-4831 GR Breda, gpsr@mare-nostrum.co.uk
Maße: 198 x 123 x 10 mm
Von/Mit: Jenny Banh
Erscheinungsdatum: 31.08.2025
Gewicht: 0,196 kg
Artikel-ID: 130183285