Jon Kolko: Exposing the Magic of Design

Cover: 9780190276218 | Exposing the Magic of Design | Jon Kolko | Taschenbuch | Englisch

Rückseite: 9780190276218 | Exposing the Magic of Design | Jon Kolko | Taschenbuch | Englisch

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Sprache: Englisch

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Beschreibung

As the world grows increasingly complex--in issues of sustainability, culture, and technology--businesses and governments are searching for a form of problem solving that can effectively respond to unprecedented levels of ambiguity and disorder. Traditional "linear thinking" has been disparaged by the popular media as being inadequate for dealing with the global economic crisis. Traditional forms of marketing and product development have been rejected by businesses that need to find new ways of staying competitive in a global economy. Yet little has been offered as an alternative. It is not enough to demand that someone "be more innovative" without offering the tools to succeed.

This book offers a way of thinking about complicated, multifaceted problems with a repeatable degree of success. Design synthesis methods can be applied in business to produce new and compelling products and services, or these methods can be applied in government with the goal of changing culture and bettering society. In both contexts, there is a need for timely and aggressive action. This text is intended to act as a practitioner's guide to using the magic of design to solve complex problems.

Über den Autor

Jon Kolko is the Founder and Director of Austin Center for Design, a progressive educational institution teaching interaction design and social entrepreneurship. He has held positions of Executive Director of Design Strategy at Thinktiv, a venture accelerator in Austin, Texas, and both Principal Designer and Associate Creative Director roles at frog design, a global innovation firm. He was also a Professor of Interaction and Industrial Design at the Savannah College of Art and Design.

Inhaltsverzeichnis

Introduction

Section One: What is Synthesis?

Chapter 1: A Theory of Synthesis

Chapter 2: Sensemaking, Frames, Models and Patterns

Chapter 3: Abductive Reasoning

Section Two: Design Synthesis in a Business Context

Chapter 4: The Value of Synthesis in Driving Innovation

Chapter 5: The Culture of Synthesis

Section Three: Methods and Applicability

Chapter 6: Methods for Making Meaning out of Data

Chapter 7: Methods for Building an Experience Framework

Chapter 8: Methods for Creating Empathy and Insight

Conclusion

Glossary

Works Cited

Index

Details

Erscheinungsjahr:	2015
Fachbereich:	Allgemeines
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9780190276218
ISBN-10:	0190276215
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Kolko, Jon
Hersteller:	OUP US
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	234 x 156 x 12 mm
Von/Mit:	Jon Kolko
Erscheinungsdatum:	01.09.2015
Gewicht:	0,322 kg