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Kevin Ruck is an internal communication researcher and educator. He is the co-founder of PR Academy and leads the Internal Communication Research Hub's European affiliate group.
Martin Flegg is a chartered public relations practitioner specialising in internal and change communication. He has worked as a senior internal communicator and as a consultant for 25 years in public and private sector organisations.
PART I: PRINCIPLES, FRAMEWORKS AND MODELS 1. Culture, Purpose, Values and Strategy 2. The Employee-Organisation Relationship 3. Engagement, Alignment and Performance 4. Leadership Communication 5. Effective and Ethical Practice 6. Change and Internal Crisis Communication PART II: EVIDENCE-BASED PLANNING 7. Planning, Measurement and Evaluation 8. Artificial Intelligence, Data Analysis and Insight Generation 9. Employee Segmentation and Prioritisation PART III: PUTTING PLANS INTO PRACTICE 10. Making Content Work 11. Employee Voice, Listening and Responding 12. Channel Management 13. Implementing the Plan PART IV: THE INTERNAL COMMUNICATION ROLE - PAST, PRESENT AND FUTURE 14. The Internal Communication Role and Professionalisation
| Erscheinungsjahr: | 2026 |
|---|---|
| Genre: | Importe |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781041069997 |
| ISBN-10: | 1041069995 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Ruck, Kevin
Flegg, Martin |
| Auflage: | 5. Auflage |
| Hersteller: | Routledge |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 244 x 170 x 12 mm |
| Von/Mit: | Kevin Ruck (u. a.) |
| Erscheinungsdatum: | 12.03.2026 |
| Gewicht: | 0,402 kg |
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