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Ethnographic Thinking
From Method to Mindset
Taschenbuch von Jay Hasbrouck
Sprache: Englisch

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Beschreibung
This book argues that 'ethnographic thinking'-the thought processes and patterns ethnographers develop through their practice-offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings.
This book argues that 'ethnographic thinking'-the thought processes and patterns ethnographers develop through their practice-offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings.
Über den Autor

Jay Hasbrouck is a strategist and anthropologist whose insights drive innovation and strategic direction for companies, non-profits, and government agencies. The principal of Hasbrouck Research Group, he has designed and managed large-scale projects across the world. He has a PhD in Social Anthropology from the University of Southern California, USA.

Inhaltsverzeichnis

Foreword by Timothy De Waal Malefyt Introduction: A Starting Place: Design Thinking and Ethnographic Thinking 1. Cultivating Curiosity 2. Expanding Awareness 3. Deferring Judgement 4. Adapting Thoughtfully 5. Immersing Fully 6. Facilitating Tactically 7. Documenting Diligently 8. Analyzing Holistically 9. Situating Intentionally 10. Storytelling Empathically Conclusion

Details
Erscheinungsjahr: 2017
Genre: Soziologie
Rubrik: Wissenschaften
Medium: Taschenbuch
ISBN-13: 9781629581194
ISBN-10: 1629581194
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Hasbrouck, Jay
Hersteller: Left Coast Press Inc
Maße: 233 x 154 x 15 mm
Von/Mit: Jay Hasbrouck
Erscheinungsdatum: 11.12.2017
Gewicht: 0,231 kg
Artikel-ID: 121233647
Über den Autor

Jay Hasbrouck is a strategist and anthropologist whose insights drive innovation and strategic direction for companies, non-profits, and government agencies. The principal of Hasbrouck Research Group, he has designed and managed large-scale projects across the world. He has a PhD in Social Anthropology from the University of Southern California, USA.

Inhaltsverzeichnis

Foreword by Timothy De Waal Malefyt Introduction: A Starting Place: Design Thinking and Ethnographic Thinking 1. Cultivating Curiosity 2. Expanding Awareness 3. Deferring Judgement 4. Adapting Thoughtfully 5. Immersing Fully 6. Facilitating Tactically 7. Documenting Diligently 8. Analyzing Holistically 9. Situating Intentionally 10. Storytelling Empathically Conclusion

Details
Erscheinungsjahr: 2017
Genre: Soziologie
Rubrik: Wissenschaften
Medium: Taschenbuch
ISBN-13: 9781629581194
ISBN-10: 1629581194
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Hasbrouck, Jay
Hersteller: Left Coast Press Inc
Maße: 233 x 154 x 15 mm
Von/Mit: Jay Hasbrouck
Erscheinungsdatum: 11.12.2017
Gewicht: 0,231 kg
Artikel-ID: 121233647
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