Tania Lewis is a Senior Research Fellow in the School of Media and Communications at RMIT University, Melbourne. She is the author of Smart Living: Lifestyle Media and Popular Expertise (Peter Lang, 2008) and editor of TV Transformations: Revealing the Makeover Show (Routledge, 2008). She is currently conducting research on sustainable lifestyles and green citizenship, and is a chief investigator on an Australian Research Council-funded project (2010-2013) examining the role of lifestyle advice television in shaping social identity and consumer-citizenship in Asia.

Emily Potter is a Research Fellow in the School of Communication and Creative Arts, Deakin University. She is co-editor of Fresh Water: New perspectives on water in Australia (Melbourne University Press, 2007), and has published widely on questions of culture and the environment.

PrefacePart 1: Introduction 1. Introducing Ethical ConsumptionPart 2: Politics 2. What's Wrong with Ethical Consumption?3. The Simple and the Good: Ethical Consumption as Anti-Consumerism4. Fair Trade in Cyberspace: The Commodification of Poverty and the Marketing of Crafts on the Internet5. Neo-liberalism, the 'Obesity Epidemic' and the Challenge to Theory Part 3: Commodities and Materiality 6. Placing Alternative Consumption: Commodity Fetishism in Borough Fine Foods Market, London7. Feeding the World: Towards a Messy Ethics of Eating8. Drinking to Live: The Work of Ethically-Branded Bottled Water9. Ethical Consumption, Sustainable Production, and Wine 10. Eco-ethical Electronic Consumption in the 'Smart-design' Economy11. The Ethics of Second Hand Consumption12. Is Green the New Black? Exploring Ethical Fashion ConsumptionPart 4: Practices, Sites and Representatives 13. Slow Living and the Temporalities of Sustainable Consumption 14. Ethical Consumption Begins at Home: Green Renovations, Eco-Homes and Sustainable Home Improvement15. Cultivating Citizen-subjects Through Collective Praxis: Organized Gardening Projects in Australia and Philippines 16. Lifestyle Television: Gardening and the Good Life 17. 'Caring at a Distance': The Ambiguity and Negotiations of Ethical Investment18. The Moral Terrains of Ecotourism and the Ethics of Consumption