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"As problems linked to health, the environment and social injustice mount during the 21st century, harnessing the power of marketing to help find and promote positive solutions is going to be crucial for all our futures. Billy Bob Thornton once claimed publicly that 'Marketing is the Devil', but this collection demonstrates the potential for marketing and marketers to make important contributions on the side of the angels." (Professor Ken Peattie)
"As problems linked to health, the environment and social injustice mount during the 21st century, harnessing the power of marketing to help find and promote positive solutions is going to be crucial for all our futures. Billy Bob Thornton once claimed publicly that 'Marketing is the Devil', but this collection demonstrates the potential for marketing and marketers to make important contributions on the side of the angels." (Professor Ken Peattie)
Erscheinungsjahr: | 2021 |
---|---|
Fachbereich: | Werbung & Marketing |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Buch |
Seiten: | 234 |
Inhalt: |
XIV
234 S. 6 s/w Illustr. 7 farbige Illustr. 14 s/w Tab. 6 b/w and 7 col. ill. 14 b/w tbl. |
ISBN-13: | 9783110655650 |
ISBN-10: | 3110655659 |
Sprache: | Englisch |
Autor: | Strong, Carolyn |
Redaktion: | Strong, Carolyn |
Herausgeber: | Carolyn Strong |
Hersteller: | Oldenbourg |
Abbildungen: | 6 b/w and 7 col. ill., 14 b/w tbl. |
Maße: | 240 x 170 x 19 mm |
Von/Mit: | Carolyn Strong |
Erscheinungsdatum: | 23.08.2021 |
Gewicht: | 0,548 kg |
Erscheinungsjahr: | 2021 |
---|---|
Fachbereich: | Werbung & Marketing |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Buch |
Seiten: | 234 |
Inhalt: |
XIV
234 S. 6 s/w Illustr. 7 farbige Illustr. 14 s/w Tab. 6 b/w and 7 col. ill. 14 b/w tbl. |
ISBN-13: | 9783110655650 |
ISBN-10: | 3110655659 |
Sprache: | Englisch |
Autor: | Strong, Carolyn |
Redaktion: | Strong, Carolyn |
Herausgeber: | Carolyn Strong |
Hersteller: | Oldenbourg |
Abbildungen: | 6 b/w and 7 col. ill., 14 b/w tbl. |
Maße: | 240 x 170 x 19 mm |
Von/Mit: | Carolyn Strong |
Erscheinungsdatum: | 23.08.2021 |
Gewicht: | 0,548 kg |