Nicole Alexander is a marketing leader, educator and AI ethics expert with more than 25 years of experience driving growth, innovation and digital transformation across global organizations. She serves as an adjunct Professor at New York University, a Lecturer at Columbia University and sits on the Board of Directors at Per Scholas and The Loveland Foundation.

She has held senior leadership roles spanning technology, data and consumer insights, including Global Head of Marketing at Meta, Senior Vice President of Innovation at Ipsos and Vice President of Innovation for Greater China at Nielsen. Her work bridges industry, academia and responsible innovation, helping leaders adopt AI in ways that strengthen trust, accountability and long-term value.

She holds an MSt in AI Ethics and Society from the University of Cambridge and an Executive MBA from TRIUM (NYU Stern, HEC Paris, and the London School of Economics). Nicole divides her time between New York City and Mexico City.

• • Chapter - 00: Introduction
• Section - ONE: Foundations of Ethical AI in Marketing
• • Chapter - 01: Ethical AI in Modern Marketing
  • Chapter - 02: Defining Ethical AI Principles for Marketing
  • Chapter - 03: Human-Centered AI in Marketing
• Section - TWO: Turning Principles into Practice
• • Chapter - 04: Navigating the Challenges and Seizing Opportunities
  • Chapter - 05: The P.A.C.T Framework: An Ethical AI Marketing Toolkit
• Section - THREE: Building Consumer Trust Through Ethical AI Marketing
• • Chapter - 06: Consumer Trust and Perception of AI in Marketing
  • Chapter - 07: Ethical Consumer Engagement in AI Marketing
  • Chapter - 08: Governance and Oversight in Ethical AI Marketing
• Section - FOUR: Leading with Integrity and Future-Proofing Marketing
• • Chapter - 09: Cultivating a Culture of Ethics
  • Chapter - 10: The Evolving Landscape of AI Tools and Applications
  • Chapter - 11: Navigating the Horizon: Continuous Learning and Adaptive Strategies
  • Chapter - 12: Conclusion: A Call to Action for Ethical Leadership